Marketing Artificial Intelligence book cover

Marketing Artificial Intelligence by Paul Roetzer & Mike Kaput Summary

Marketing Artificial Intelligence
Paul Roetzer & Mike Kaput
3.67 (123 Reviews)
Business
AI
Technology
개요
핵심 요점
저자
자주 묻는 질문

Overview of Marketing Artificial Intelligence

Discover the AI revolution transforming marketing in Roetzer's essential primer. Since ChatGPT's launch, his podcast downloads surged from 5,000 to 150,000 annually. Will you adapt to his thesis that "The Future of Business is AI or Obsolete"?

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핵심 내용

1

The Marketing AI Revolution: A New Era of Intelligent Connection

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Imagine your marketing team with an AI assistant that writes compelling copy, predicts successful campaigns before launch, personalizes content for thousands of customers simultaneously, and analyzes data in seconds. This isn't science fiction-it's happening now. Marketing is undergoing a profound transformation from a human-driven discipline to one powered by intelligent automation. While AI already permeates our daily lives through Alexa, Google Maps, and Netflix recommendations, marketing has only recently begun experiencing this revolution. The pace of change is staggering-when considering that Facebook, iPhones, Instagram, and TikTok didn't exist just two decades ago, we can appreciate how exponential rather than linear technological advancement has become, with AI acting as a multiplier. The most forward-thinking marketers understand that delivering personalized consumer experiences at scale requires a "marketer + machine" approach. AI won't replace marketers but will replace specific tasks and augment capabilities, creating competitive advantages for early adopters. As Amazon's Jeff Bezos predicted in 2016, AI will have a "gigantic" impact by solving previously unsolvable problems. Microsoft CEO Satya Nadella has declared AI the "defining technology of our times," aiming to transform every industry into an "AI-first industry."

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Language, Vision, and Prediction: The Core AI Marketing Capabilities

3

The Marketer-to-Machine Scale: Finding the Right Balance

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Identifying Your AI Opportunities: The 5Ps Framework

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AI Transforming Marketing Disciplines: Real-World Applications

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Scaling AI Across Your Organization: A Ten-Step Blueprint

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The Ethical Imperative: Making AI More Human

나만의 학습 방법 탐색하기
Marketing Artificial Intelligence은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

빠른 요약 모드 - Marketing Artificial Intelligence 요약을 10분 만에 읽거나 듣기

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Marketing Artificial Intelligence의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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플래시 카드 모드 - Marketing Artificial Intelligence에서 엄선한 8가지 핵심 인사이트

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Marketing Artificial Intelligence에서 엄선한 8가지 핵심 인사이트

Marketing Artificial Intelligence을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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재미있게 모드 - Marketing Artificial Intelligence의 교훈을 25분 스토리로

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Marketing Artificial Intelligence의 교훈을 25분 스토리로

생생한 스토리텔링을 통해 Marketing Artificial Intelligence을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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