
Discover why 95% of people think they're self-aware when only 10-15% actually are. Endorsed by Pixar's Ed Catmull and leadership guru Marshall Goldsmith, "Insight" reveals the surprising truth about blind spots that sabotage your success - and how to overcome them.
Dr. Tasha Eurich, New York Times bestselling author of Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think, is an organizational psychologist and pioneering researcher on self-awareness. With a PhD in Industrial-Organizational Psychology and two decades of corporate consulting experience, she merges scientific rigor with practical strategies to help leaders and teams thrive. Her work on Insight—hailed by Wharton’s Adam Grant as one of his most-recommended books—explores how self-awareness drives professional success and personal growth, drawing from her landmark study of thousands of global professionals.
Eurich’s expertise extends to her acclaimed leadership guide Bankable Leadership (praised by Shark Tank’s Barbara Corcoran) and the upcoming Shatterproof: Build unshakable strength in an uncertain world (2025).
A sought-after speaker featured in The New York Times, Harvard Business Review, and TEDx (with over 9 million views), she has advised Fortune 100 companies like Google, Walmart, and the White House Leadership Development Program. Her research-backed frameworks are taught in executive programs worldwide, cementing her status as a leading voice in modern organizational psychology.
Insight explores the science of self-awareness, dividing it into internal (understanding oneself) and external (understanding how others perceive you) components. Through research-backed frameworks like the Seven Pillars of Insight, Tasha Eurich provides actionable strategies to improve relationships, decision-making, and professional success by overcoming self-awareness roadblocks like overconfidence and the "cult of self".
Professionals seeking leadership growth, individuals navigating career or personal challenges, and anyone interested in psychology-based self-improvement. The book’s tools for enhancing emotional intelligence and communication make it valuable for managers, entrepreneurs, and those aiming to build healthier relationships.
Yes—it combines rigorous research with practical advice, offering measurable improvements in self-awareness. Readers report better leadership effectiveness (100%), stronger relationships (100%), and enhanced communication skills (92%). Its blend of case studies and exercises makes it a standout in personal development.
Key themes include:
The framework includes understanding your:
Eurich defines it as a "meta-skill" combining internal clarity (knowing one’s strengths, values) and external perspective (accurately gauging how others perceive you). This duality enables better decision-making, leadership, and adaptability.
Loving critics are trusted individuals who provide honest, compassionate feedback. Eurich emphasizes seeking their input to bypass self-deception and gain accurate external self-awareness. Example: A mentor who highlights blind spots without judgment.
The "cult of self" refers to society’s obsession with self-focused introspection (e.g., excessive journaling without action). Eurich advocates shifting from "why" questions (which breed rumination) to "what" questions (actionable insights), fostering proactive growth.
These are pivotal moments (e.g., job loss, conflicts) that disrupt complacency and force self-reflection. Eurich shows how embracing such events—rather than avoiding discomfort—can accelerate self-awareness and resilience.
The book offers tools to improve leadership, communication, and team dynamics. For example, leaders who cultivate external self-awareness see 92% higher sales effectiveness and better conflict resolution by understanding their impact on others.
Eurich draws from a decade of studies, including surveys of 5,000+ participants and peer-reviewed psychology research. Her findings are validated by organizations like the Center for Creative Leadership, where she serves as faculty.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Only 10-15% truly are self-aware.
Values are our guiding principles.
Passions represent what we love to do.
What do I really want out of life?
Impact is how our behavior affects others.
Insight의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Insight을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Insight을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Insight 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.
Have you ever worked with someone completely oblivious to how they affect others? Perhaps a boss who couldn't understand why their team was disengaged, or a friend blind to their self-sabotaging behaviors? According to organizational psychologist Tasha Eurich, this disconnect is shockingly common. While 95% of people believe they're self-aware, research reveals only 10-15% truly are. This gap explains countless workplace conflicts, relationship struggles, and leadership failures across our lives. Self-awareness operates on two distinct dimensions: internal (understanding our own thoughts and feelings) and external (recognizing how others perceive us). These dimensions don't always align - some people obsess over self-improvement yet remain oblivious to their impact on others, while others fixate on others' perceptions at the expense of their own happiness. The most successful individuals develop both dimensions simultaneously, using approaches that differ dramatically from conventional wisdom.