
In "Innovation for the Fatigued," Alf Rehn exposes the empty promises of the innovation industry, offering a blueprint for "deep creativity" that transcends buzzwords. Ranked among top business thinkers, Rehn's counterintuitive approach asks: What if our obsession with innovation is actually killing creativity?
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Innovation fatigue has become an epidemic. Once a concept that energized organizations, innovation has morphed into something that exhausts them. In 2006, corporate audiences greeted innovation initiatives with genuine excitement. By 2018, the mere mention of innovation workshops or brainstorming sessions made executives visibly wince. We now live in what might be called "the golden age of innovation chatter" - over 100 books on innovation published monthly, countless articles, podcasts, TED talks - yet this torrent has become repetitive and boring. The same advice cycles endlessly: look outside your industry, listen to diverse voices, embrace failure. The same companies appear as case studies: Apple, Airbnb, Amazon, Google. What was once revolutionary has become corporate folklore. The term itself has lost meaning through overuse. A company changes its logo? Innovation! A restaurant adds a menu item? Innovation! A minor software update? Groundbreaking innovation! This dilution has created an environment where innovation fatigue is the norm. People still want to create meaningful change but are served recycled cliches rather than substantive discussion about solving real problems.
Innovation for the Fatigued의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Innovation for the Fatigued을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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