
Discover how to create profound behavior change in "Influencer" - the New York Times bestseller that transformed how Fortune 500 companies approach leadership. Stephen Covey called it "an instant classic" for its proven strategies that turn impossible challenges into achievable transformations.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What separates those who can transform hardened criminals into productive citizens from those who can't even get teenagers to clean their rooms? The answer lies not in charisma or authority, but in understanding the science of influence. "Influencer" reveals that behavior change isn't magic - it's a learnable skill based on specific principles that anyone can master. When Dr. Mimi Silbert transforms felons with four convictions into productive citizens at Delancey Street Foundation, she's not performing miracles - she's systematically applying influence strategies that work. The breakthrough discovery of influence masters is that massive change often hinges on just a few vital behaviors. When Thailand faced an AIDS epidemic in the late 1980s with experts predicting eventual infection of 25% of adults, Dr. Wiwat Rojanapithayakorn identified that 97% of new infections came through sex workers. By focusing on one vital behavior - ensuring sex workers demanded condom use - he cut new infections by 80% within just two years, preventing an estimated 5 million infections. Think about your own challenges. Are you trying to change everything at once? The key is identifying specific, high-leverage behaviors that create cascading effects. Relationship expert Howard Markman demonstrated this by showing how watching couples argue for just 15 minutes reveals behaviors that predict with 90% accuracy whether they'll be happily together five years later. When you discover the vital few behaviors and change those, even massive problems can collapse like a house of cards.
Influencer의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Influencer을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Influencer을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Influencer 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.