
Forget time management - this is attention management for the digital age. Graham Allcott's business bible, used in professional certification programs at Google and Disney, reveals counterintuitive "ninja" techniques that transformed how professionals handle information overload. What's your biggest productivity battle?
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In a world where work once arrived in neat, predictable packages, we now face a relentless tsunami of emails, messages, and notifications. The average knowledge worker switches tasks every three minutes, receives over 120 emails daily, and completes only 45% of planned tasks. Think back to when you could finish everything in a workday-likely a distant memory from an early job where you could mop floors, close up, and enjoy the satisfaction of completion. That feeling naturally creates mental space. Modern knowledge work rarely offers this sense of closure. The most liberating realization in productivity is this: you will never get everything finished. Those "C" priority items on your to-do list only get attention when they escalate to urgent status through neglect, creating a perpetual cycle of incompletion that breeds anxiety. The new game requires new rules. Skilful attention management-not time management-is now the key to productivity. After an interruption, it takes an average of 23 minutes to fully return to the original task, and context-switching can reduce productive capacity by up to 40%. In the information age, thinking IS our work. The best decision-makers climb the ladder because our ability to react and be responsible defines us professionally. We need to be "response-able," developing new mental models for processing information, making decisions under uncertainty, and maintaining focus amid chaos.
How to Be a Productivity Ninja의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
How to Be a Productivity Ninja을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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