
Named Inc.'s #1 Business Book of 2014, "How to Be a Power Connector" reveals Judy Robinett's revolutionary 5+50+100 rule that transforms networking from random card-exchanges into strategic relationship gold mines. What's the one connection technique that tripled innovation rates in diverse networks?
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What if I told you that a shy social worker from tiny Franklin, Idaho could eventually reach virtually anyone in the business world within 24 hours? That's not fantasy-it's the real transformation Judy Robinett made by mastering something most of us get completely wrong: strategic relationship building. We collect business cards like trading cards, add hundreds of LinkedIn connections we'll never contact, and wonder why our networks don't open doors. Meanwhile, there's an invisible power grid humming beneath the surface of business-a web of strategic relationships that determines who gets funded, who gets invited, and who gets opportunities before they're publicly announced. The difference between those who tap into this grid and those who don't isn't luck or charisma. It's strategy. And the stakes couldn't be higher: research shows that 89 percent of senior executives say their relationships significantly impact their ability to deliver results. Your contacts aren't just nice to have-they're your most valuable asset. Here's the uncomfortable truth: most of us are networking in entirely the wrong way. We're making five critical mistakes that waste time and limit potential. First, we network in the wrong places-attending events where everyone looks and thinks like us, creating comfortable but useless echo chambers. Second, we network at the wrong level, spending too much time with peers instead of building relationships with people who can actually elevate us. Third, we can't assess connection value-we fail to "connect the dots" on which relationships offer the greatest returns. Fourth, we lack a systematic approach, treating networking like a random hobby rather than a strategic discipline. Finally, we fail to create high-value, long-term connections by approaching strangers with immediate requests instead of building trust first. Think about the last networking event you attended. Did you gravitate toward familiar faces? Did you ask new contacts for favors before establishing any rapport? These patterns keep us stuck. The solution isn't networking harder-it's networking smarter by building what's called relational capital and social capital. You can develop social capital three ways: build it yourself by attending the right schools and joining the right organizations, buy it by investing in insiders' businesses, or borrow it by being mentored by insiders. The third approach is most effective and accessible.
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