
In "Friend of a Friend," David Burkus shatters networking myths with groundbreaking research: 83% of successful job transitions come through weak ties, not close friends. Endorsed by business leaders, this paradigm-shifting guide reveals why your acquaintances - not your inner circle - hold the keys to career transformation.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What if the most important career move you could make isn't climbing higher-but connecting sideways? In 1999, Adam Rifkin was just another struggling engineer when he sent a cold email to Graham Spencer, who had just pocketed $6.7 billion from selling Excite.com. Against all odds, Spencer replied. Why? Five years earlier, they'd collaborated on a punk rock webpage-a seemingly trivial connection that changed Rifkin's trajectory forever. This moment captures what network science has proven: success isn't about who you know, but about understanding the invisible web connecting everyone. Your career, your opportunities, even your happiness-all are shaped by forces you can't see but can learn to navigate. Here's something that feels wrong but turns out to be true: the people who will most change your life are probably not your closest friends. When sociologist Mark Granovetter studied job searches in the 1970s, he discovered something startling-over 55% of people found opportunities through acquaintances they saw only "occasionally," while fewer than 17% came from frequent contacts. Your best friends, despite caring deeply, live in the same information bubble you do. Consider how Lorenzo Fertitta and Dana White transformed the UFC. After reconnecting at a wedding years after high school, they combined White's fighter knowledge with Fertitta's casino connections to turn what Newsweek called "the worst brand in the United States" into a $4 billion empire. Their partnership succeeded precisely because years apart had given them access to different worlds.
Friend of a Friend의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Friend of a Friend을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Friend of a Friend을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Friend of a Friend 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.