
Struggling to scale your business beyond the founder's trap? "Do Scale" by Les McKeown - trusted by Microsoft, Harvard, and the US Army - reveals the seven-stage growth roadmap that transformed Native Shoes and countless others from startup chaos to sustainable success.
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Ever wondered why some businesses seem to effortlessly expand while others hit a growth ceiling? The journey from startup to scale isn't about working harder-it's about working differently. Scaling means creating systems that allow for dramatic expansion without proportional increases in resources. It's the difference between adding customers one by one and building a machine that multiplies your impact while maintaining quality. The most common misconception? Confusing ordinary growth with true scaling. While growth means getting bigger linearly, scaling creates exponential results-that famous "hockey stick" curve investors love. What makes this journey particularly challenging is that the very qualities that fuel early success-improvisation, heroics, and gut decisions-often become the biggest obstacles to scaling. Ready to transform your business from a collection of talented individuals into a system that can grow beyond your personal limitations? Let's explore what it really takes to scale.
Do Scale의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Do Scale을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Do Scale을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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