
Discover the hidden language that separates the magnetic from the forgettable. "Cues" reveals how charisma isn't innate but learnable through four key signals - body, vocal, verbal, and visual. What if the difference between being ignored and being influential was something you could master in weeks?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Ever notice how certain people effortlessly capture attention while equally talented individuals fade into the background? Consider Jamie Siminoff's first Shark Tank appearance with his doorbell camera, Doorbot - later known as Ring, the billion-dollar company Amazon acquired. Despite impressive sales figures and clear market potential, every single investor passed. The problem wasn't his invention. It was his delivery. Question inflections crept into his statements. Nervous swallows punctuated his pitch. Halting speech undermined his confidence. Meanwhile, he completely missed Mark Cuban's "mouth shrug" - a telltale sign of disbelief. Years later, when Siminoff returned as an investor himself, his transformed presence told a completely different story. Same person, different cues, opposite outcome. This reveals something crucial: brilliant ideas need strong signals to carry them forward. What we say matters far less than how we say it. Think about someone you find charismatic. You can picture them instantly, yet defining what makes them compelling proves surprisingly difficult. Princeton researchers discovered that 82% of our first impressions boil down to two core traits: warmth and competence. We unconsciously ask two questions within seconds of meeting someone - Can I trust you? Can I rely on you? The magic happens when both answers ring true simultaneously. High warmth without competence creates likability without respect. Think Steve Wozniak - beloved and friendly, yet historically overshadowed by his more commanding partner Steve Jobs. People perceived Wozniak as trustworthy and compassionate but not particularly powerful. Conversely, high competence without warmth generates respect without connection. Mark Zuckerberg, Anna Wintour, and Elon Musk command rooms and drive innovation, yet they're often criticized for seeming harsh or emotionally distant. Their ideas land, but their relationships suffer.
Cues의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Cues을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Cues을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Cues 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.