
In "CMO to CRO," industry experts reveal how breaking down departmental silos creates exponential growth. Business leaders praise this 2021 game-changer for transforming revenue strategies. What if the secret to customer-centric success isn't more marketing - but a complete leadership revolution?
저자의 목소리로 책을 느껴보세요
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
In today's business landscape, we often see organizations operating in departmental silos. Marketing, sales, and customer service teams work independently, each focused on their own goals and metrics. This fragmentation leads to disjointed customer experiences and missed opportunities for revenue growth. For instance, imagine a scenario where a customer receives a promotional email from the marketing team, only to find that the sales team is unaware of the offer when they follow up. Or consider a case where a customer service representative can't access the full history of a customer's interactions with the company, leading to frustrating repetitions and delays in problem-solving. These disconnects not only harm the customer experience but also result in inefficiencies and lost revenue. As leaders, we must recognize that the traditional organizational structure is no longer serving our customers or our bottom line.
CMO to CRO의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
CMO to CRO을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

CMO to CRO 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.