
In a world drowning in data, "Calling Bullshit" equips you with essential skepticism skills. Born from a viral University of Washington course, this modern classic by Bergstrom and West has transformed how educators and scientists approach misinformation. Ready to detect statistical deception hiding in plain sight?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A raven watches you hide food, then pretends to cache its own meal in one spot while secretly storing it elsewhere. This isn't just animal cunning-it's sophisticated deception, a glimpse into how deeply rooted misleading behavior runs in nature. But humans have taken deception to an entirely different level. We don't just hide food; we manipulate beliefs, distort data, and flood the information ecosystem with what can only be called bullshit. And here's the troubling part: false news spreads six times faster than truth on social media. In this landscape, where a single misleading graph or statistic can shape public opinion overnight, learning to detect deception isn't just useful-it's essential for survival. Deception has always been part of human communication, but the internet has supercharged its reach and impact. Consider "paltering"-the art of being technically truthful while deliberately misleading. Bill Clinton's famous "there is no sexual relationship" defense exemplified this perfectly: true in the present tense, yet designed to deceive about the past. Corporations have mastered this technique. When faced with allegations about child labor in their supply chain, Fiat Chrysler responded with vague promises of "collaborative action with global stakeholders" rather than addressing the four-year-olds working in crude mines for pennies. The words sound responsible while meaning nothing. The digital age hasn't just preserved these old tricks-it's amplified them exponentially. During the Boston Marathon bombing, a false story about an eight-year-old Sandy Hook survivor being killed received 92,000 shares. The correction? Just 2,000. This isn't an isolated incident but a structural feature of how information spreads online. Truth comes limping after falsehood, consistently outpaced and outperformed.
Calling Bullshit의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Calling Bullshit을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Calling Bullshit을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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