BeFreed
    Categories>Career & Business>A/B Testing
    A/B Testing book cover

    A/B Testing by Dan Siroker and Pete Koomen Summary

    A/B Testing
    Dan Siroker and Pete Koomen
    3.72 (363 Reviews)
    BusinessTechnologyEntrepreneurship
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of A/B Testing

    Discover how A/B testing revolutionized digital decision-making, drawn from 300,000+ experiments. The same methodology that helped Obama win in 2012 is challenging the "HiPPO" (Highest Paid Person's Opinion) across industries. What if one simple test could double your conversion rates overnight?

    Similar books to A/B Testing

    나만의 학습 방법 탐색하기
    빠른 요약9분

    저자의 목소리로 책을 느껴보세요

    심층 분석42분

    지식을 흥미롭고 예시가 풍부한 인사이트로 전환

    플래시 카드11개의 인사이트

    핵심 아이디어를 빠르게 캡처하여 신속하게 학습

    재미있게23분

    재미있고 매력적인 방식으로 책을 즐기세요

    「A/B Testing」베스트 인용구

    “

    Rather than relying on opinions about what might work best, you can actually measure what does work best.

    ”
    나만의 학습 방법 탐색하기
    A/B Testing은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - A/B Testing 요약을 9분 만에 읽거나 듣기

    빠른 요약
    빠른 요약
    A/B Testing 요약 - 9분

    A/B Testing의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

    play
    00:00
    00:00
    Your browser does not support the audio element.

    플래시 카드 모드 - A/B Testing에서 엄선한 11가지 핵심 인사이트

    플래시 카드
    플래시 카드
    A/B Testing에서 엄선한 11가지 핵심 인사이트

    A/B Testing을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

    Flash Mode Swiper

    재미있게 모드 - A/B Testing의 교훈을 23분 스토리로

    재미있게
    재미있게
    A/B Testing의 교훈을 23분 스토리로

    생생한 스토리텔링을 통해 A/B Testing을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

    play
    00:00
    00:00
    Your browser does not support the audio element.

    개인화 모드 - A/B Testing 요약을 0분 만에 읽거나 듣기

    개인화
    개인화
    나만의 방식으로 A/B Testing 경험하기.

    무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

    Personalize Mode

    샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

    BeFreed는 20만 명 이상의 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다
    웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

    BeFreed는 20만 명 이상의 호기심 넘치는 글로벌 커뮤니티를 하나로 연결합니다
    웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star
    1.5K Ratings4.7
    지금 바로 학습 여정을 시작하세요
    BeFreed App
    이 요약 다운로드

    A/B Testing 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

    BeFreed

    무엇이든 개인화된 학습

    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    정보
    회사 소개arrow
    가격arrow
    FAQarrow
    블로그arrow
    채용arrow
    파트너십arrow
    앰배서더 프로그램arrow
    디렉토리arrow
    BeFreed
    Try now
    © 2026 BeFreed
    이용 약관개인정보 처리방침
    BeFreed

    무엇이든 개인화된 학습

    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    정보
    회사 소개arrow
    가격arrow
    FAQarrow
    블로그arrow
    채용arrow
    파트너십arrow
    앰배서더 프로그램arrow
    디렉토리arrow
    BeFreed
    Try now
    © 2026 BeFreed
    이용 약관개인정보 처리방침

    이런 책은 어떠세요

    book cover
    You Should Test That
    Chris Goward
    A practical guide to website optimization through data-driven testing, helping businesses maximize conversions and boost online performance.
    book cover
    Testing Business Ideas
    David J. Bland & Alexander Osterwalder
    A practical guide for entrepreneurs to rapidly test and validate business concepts, reducing risks and increasing chances of success.
    book cover
    Optimize
    Lee Odden
    A practical guide to integrating SEO, social media, and content marketing for maximum online visibility and customer engagement.
    podcast cover
    Agile TestingSoftware EngineeringThe Mythical Man-MonthLearning Agile
    29 sources
    The Hidden Power of Testing Everything
    From ancient pottery to modern AI, explore how the simple concept of 'testing' has evolved to shape education, medicine, technology, and our daily decision-making processes.
    book cover
    Data-driven Marketing
    Mark Jeffery
    Strategies for data-driven marketing success
    book cover
    The Innovator’s Hypothesis
    Michael Schrage
    Transform innovation with cheap, rapid experiments and diverse teams.
    podcast cover
    Software EngineeringAgile TestingThe Mythical Man-MonthLearning Agile
    9 sources
    The Power of Testing
    Explore how the concept of testing shapes our world, from its ancient origins as a measure of authenticity to its modern applications in education, technology, and everyday decision-making.
    podcast cover
    source 1Software Testing Methodologies Guide: A High-Level Overview10 Best QA Testing Tools of 2025 - GeeksforGeekssource 4
    6 sources
    The Testing Revolution: Beyond 'Just Testing'
    Discover how modern software testing evolved from an afterthought into the strategic heart of development, featuring AI-powered tools, agile methodologies, and human-AI collaboration that's transforming how teams build quality software.

    핵심 내용

    1

    When a Button Changed History

    play
    00:00
    00:00
    Your browser does not support the audio element.

    In 2007, Barack Obama's digital team faced a critical question: how do you turn curious website visitors into committed supporters? Dan Siroker, a former Google product manager, proposed something radical for politics-systematically test different combinations of buttons and images to discover what actually worked. The winning combination-a "Learn More" button paired with a family photo-increased signups by 40.6%, ultimately generating 2.8 million additional email addresses, 288,000 volunteers, and $57 million in donations. This wasn't just clever marketing; it was a new way of making decisions. Instead of relying on political instinct or the loudest voice in the room, they let actual user behavior guide their choices. That single experiment helped propel Obama to the White House and sparked a revolution in how organizations operate-replacing opinion with evidence, gut feelings with measurable outcomes.

    2

    From Secret Weapon to Essential Practice

    3

    The Science of Asking Better Questions

    4

    The Trap of Incremental Thinking

    5

    The Paradox of More

    6

    Words That Convert

    7

    Your Next Move