Perry Marshall author photo
Image via 위키미디어 공용, 라이선스 CC BY-SA 3.0.

Perry Marshall

출생: April 10, 1969 – Lincoln, Nebraska, United States

Perry Marshall is a business strategist and author focused on marketing, sales, and entrepreneurship, known for 80/20 Sales and Marketing, The Ultimate Guide to Google AdWords, and Evolution 2.0. His work helped popularize 80/20 thinking in marketing and practical pay-per-click advertising strategies for small and midsize businesses.

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Perry Marshall’s career has been shaped by an unusual pairing: engineer’s training and writer’s temperament. The son of a pastor, he went through a formative family crisis when his father endured a long fight with cancer and died while Marshall was still in his teens. He studied electrical engineering at the University of Nebraska, yet later recalled that English and writing came more naturally than calculus. That tension between analysis and communication became the foundation of his later work as an author, consultant, and teacher. ((https://www.perrymarshall.com/articles/perry-marshall-interview/))

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명언

quote
Don’t sell harder. Market smarter
-What We Do
quote
The finite contains the infinite
-What We Do
quote
This is the e=mc^{2} of marketing
-Tactical Triangle: The Ultimate in Marketing Simplicity
quote
There is NO substitute for a great USP
-Apple vs. Samsung & the Billion Dollar USP
quote
AdWords Tigers are the last to die in the Jungle
-Google Instant Search: How does it affect you?
quote
HALF the success of your business depends on what you do with that one person, and whether you even capture him at all
-Secrets of the Hyper-Responsive Buyer
quote
Take Courage. And seize the day
-A shout-out to the 30-something street fightin' man
quote
The best way to increase your income as a salesperson is to simply stop selling to people who are going to waste your time
-80/20 Masterclass

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Marketing, Strategy & Self-Improvement

Marketing, Strategy & Self-Improvement

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Marketing, Strategy & Self-Improvement

This comprehensive plan bridges the gap between professional expertise and personal discipline, ensuring that business success is built on a foundation of strategic mastery. It is ideal for aspiring leaders and entrepreneurs who want to scale their impact by combining marketing savvy with peak personal performance.

2 h 58 m5 섹션
Master Business, Marketing & Self-Growth

Master Business, Marketing & Self-Growth

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Master Business, Marketing & Self-Growth

This plan bridges the gap between technical business strategy and the personal psychology required to execute it. It is ideal for aspiring entrepreneurs and leaders seeking to synchronize their marketing skills with peak performance habits.

3 h 8 m4 섹션
Top Marketing Books for Organic Growth 2026

Top Marketing Books for Organic Growth 2026

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Top Marketing Books for Organic Growth 2026

In an era of rising ad costs, mastering organic growth is essential for sustainable business scaling. This plan is designed for marketers and entrepreneurs who want to combine strategic planning with advanced SEO and conversion systems to build a self-sustaining customer base.

2 h 53 m4 섹션
Marketing, Productivity & Social Skills

Marketing, Productivity & Social Skills

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Marketing, Productivity & Social Skills

This comprehensive learning plan bridges the gap between technical business strategy and personal effectiveness. It is designed for entrepreneurs and professionals who want to master both the external tools of marketing and the internal habits of productivity and social influence.

2 h 56 m4 섹션
Sales

Sales

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Sales

In today's competitive market, technical knowledge isn't enough; you must master the art of persuasion and strategic management. This plan is ideal for sales professionals and entrepreneurs looking to transform their approach from transactional to consultative and high-impact.

2 h 29 m4 섹션
I'm curious about Self-Improvement, Mindfulness, Philosophy, Entrepreneurship, Business Strategy, Marketing, Productivity

I'm curious about Self-Improvement, Mindfulness, Philosophy, Entrepreneurship, Business Strategy, Marketing, Productivity

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I'm curious about Self-Improvement, Mindfulness, Philosophy, Entrepreneurship, Business Strategy, Marketing, Productivity

This comprehensive guide bridges the gap between inner mental clarity and outer professional success. It is designed for aspiring entrepreneurs and leaders who want to build resilient businesses rooted in philosophical wisdom and strategic operational excellence.

2 h 43 m4 섹션
Growth, Mindset, Business & Human Behavior

Growth, Mindset, Business & Human Behavior

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Growth, Mindset, Business & Human Behavior

This plan bridges the gap between psychological mastery and commercial success, offering a holistic approach to professional evolution. It is ideal for entrepreneurs and leaders who want to master both the mechanics of business scaling and the nuances of human behavior.

2 h 14 m4 섹션
Marketing

Marketing

학습 계획

Marketing

In today's competitive landscape, businesses need marketers who blend creative storytelling with rigorous data analysis. this plan is designed for aspiring professionals and entrepreneurs who want to master the full funnel, from psychological persuasion to technical growth hacking.

2 h 51 m4 섹션

커뮤니티 의견

"Perry Marshall is a sales and marketing ninja"

Chris Guillebeau ((

"If you don’t know who Perry Marshall is—unforgivable"

Dan Kennedy ((

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies"

Brad Geddes ((

"Perry Marshall is the Gene Schwartz of the 21st century"

Brian Kurtz ((

"Perry Marshall is amazing! He became the world's leading expert in Google AdWords"

Bob Bly ((

"Perry Marshall's teaching on 80/20 was so riveting I cancelled my appointments for the afternoon"

Lance Wallnau ((

"Perry Marshall led the pack with Google AdWords back in 2006"

Clate Mask ((

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@Matt, YC alum
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@Erin, Investment Banking Associate , NYC
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254
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