Hermawan Kartajaya
출생: November 18, 1947 – Surabaya, East Java, Indonesia
Hermawan Kartajaya is an Indonesian marketing strategist and author focused on modern marketing, branding, and entrepreneurship. He founded MarkPlus and chairs MCorp, and coauthored Marketing 3.0, Marketing 4.0, and Marketing 5.0 with Philip Kotler and Iwan Setiawan. His books have been translated into dozens of languages.
전기 및 작가의 여정
Hermawan Kartajaya was born in Surabaya on November 18, 1947, and grew up in a modest family that shaped both his discipline and his practicality. After graduating from SMAK St. Louis, he entered Electrical Engineering at Institut Teknologi Sepuluh Nopember, but did not complete the degree. He then spent years teaching mathematics and physics at SMP Sasana Bhakti and SMAK St. Louis, an experience that left a lasting mark on his style as a clear, classroom-minded communicator. Determined to finish formal study, he later earned his undergraduate degree from Universitas Surabaya and went on to complete a Master of Science in International Marketing at the University of Strathclyde. His decisive career turn came when he moved from teaching into business roles at PT Panggung and PT HM Sampoerna, before founding MarkPlus Professional Service in Surabaya on May 1, 1990, widely described as Indonesia’s first marketing consulting firm. ((https://www.its.ac.id/news/2010/12/16/tak-lulus-s1-malah-diganjar-gelar-doktor/))
명언
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인기 도서
Marketing 5. 0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Marketing 3.0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Transforming marketing to engage customers as multi-dimensional human beings.
Marketing 5. 0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Explores how marketers can leverage advanced technologies to create value and address customer needs in the digital age.
Marketing 3.0
Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Transforming marketing to engage customers as multi-dimensional human beings.
더 알아보기
Become the World's Best Marketer
This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.
Marketing, Strategy & Entrepreneurship
This plan bridges the gap between psychological insights and practical business execution. It is essential for aspiring founders and leaders looking to master market strategy and scalable growth.
Master psychology & marketing
This learning plan bridges the gap between human psychology and effective marketing, equipping you with scientific frameworks to understand why people buy and how to ethically influence their decisions. It's ideal for marketers, entrepreneurs, business leaders, and sales professionals who want to move beyond guesswork and create strategies grounded in behavioral science. Whether you're building a brand, launching products, or optimizing customer experiences, these skills will give you a decisive competitive advantage.
Marketing, Mental Health, Business & Habits
Modern professionals often burn out because they separate business strategy from personal well-being. This plan is designed for entrepreneurs and leaders who want to scale their impact through a holistic blend of psychological resilience, marketing mastery, and operational excellence.
Business, Marketing & Psych Mastery
This learning plan bridges the gap between human psychology and corporate strategy, offering a holistic view of how markets truly function. It is designed for entrepreneurs, marketing professionals, and aspiring leaders who want to master the science of influence to drive business growth.
Marketing, Love & Inspiration Insights
This multidisciplinary plan bridges the gap between professional influence and personal fulfillment. It is ideal for entrepreneurs, creators, and individuals seeking to master both the art of persuasion and the science of deep, authentic human relationships.
Self-Improvement, Habits, History & Marketing
This multidisciplinary plan bridges the gap between individual performance, historical wisdom, and professional influence. It is ideal for entrepreneurs and leaders who want to ground their modern marketing strategies in timeless human patterns and disciplined personal habits.
커뮤니티 의견
"Hermawan Kartajaya, guru pemasaran asal Indonesia yang diakui dunia internasional"
— ANTARA News
"Pada tahun 2003, Hermawan Kartajaya merupakan satu dari 50 Gurus Shaping the Future of Marketing"
— Chris Daly
"Hermawan Kartajaya dikenal sebagai "Guru Pemasaran Indonesia"
— Aurik Gustomo
"There is never a dull moment in listening to Hermawan Kartajaya talk about marketing"
— The Jakarta Post
"Dr. Hermawan Kartajaya is regarded as an expert in the field of marketing"
— Daily FT
"Hermawan Kartajaya is one of the "50 Gurus Who Have Shaped the Future of Marketing"
— Wiley
"Hermawan Kartajaya is a globally recognised visionary in modern marketing"
— African Marketing Confederation
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
