Ann Handley author photo

Ann Handley

Ann Handley is a marketing and content expert who writes about digital marketing, storytelling, and business communication. She is the author of Everybody Writes and coauthor of Content Rules, and has served as Chief Content Officer at MarketingProfs. Her work helped popularize content marketing, and Everybody Writes became a Wall Street Journal bestseller.

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Ann Handley built her career at the intersection of journalism, business writing, and digital publishing. Educated at Simmons College and based in Boston, she began in editorial roles at Banker & Tradesman, then worked as a correspondent for The Boston Globe and as a writer and editor for business and consumer magazines. Those early years established the reporter-editor foundation that would shape her later work: a focus on clarity, usefulness, and audience connection, carried from traditional publishing into the evolving world of digital marketing. ((https://about.me/annhandley))

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명언

quote
Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets
-9 Qualities of Good Writing
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Good writing serves the reader, not the writer
-9 Qualities of Good Writing
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Writing is a form of discovery. It lets us evolve our own thinking. It helps codify and distill our ideas for ourselves and for others
-Why We Write
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Ultimately, I write to feel less alone
-Why We Write
quote
Writing is thinking for me—so I never dictate a first draft
-8 Writing Tools I Use Every Day
quote
AI is a robot perched on our shoulder, not the creator at the keyboard
-How to Write Like Robots Can’t
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Better to be someone’s perfect fit than everyone’s second choice
-Successful Marketers Have the Courage to Say No
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Buzzwords and jargon are the chemical additives of writing
-13 Writing Rules
quote
Our words are our emissaries. In our online social world, they can make us look smart or they can make us look stupid
-Two Things to Love About Weird Al’s ‘Word Crimes’

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커뮤니티 의견

"IBM THINK Marketing said, "If content is king, then Ann Handley is queen."

IBM THINK Marketing

"Social Media Today called Ann Handley the queen of content marketing"

Social Media Today

"Jill Foster said Ann Handley brings a unique, usable point of view as a writer and marketer"

Jill Foster

"Forbes called Ann Handley the most influential woman in social media"

Forbes

"Copyblogger said Ann Handley wrote the book on content marketing, literally"

Copyblogger

"Seth Godin said Ann Handley is who you want teaching commercial and professional writing"

Seth Godin

"ContentMarketing.com called Ann Handley one of the industry's most insightful and approachable luminaries"

ContentMarketing.com

"Jay Baer said Ann Handley is among the best people in the digital marketing business"

Jay Baer

"Ahava Leibtag said time inside Ann Handley's head is the best way to become an exceptional writer"

Ahava Leibtag

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254
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