
Discover why your brain betrays you in crucial moments. Endorsed by Daniel Kahneman, this 4.7-rated guide reveals 40 methods to outsmart cognitive biases. "The best, funniest guide to cognitive bias in business" - Safi Bahcall. Warren Buffett's decision-making secrets inside.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Ever watched a brilliant leader make an astonishingly bad decision and wondered how it happened? Even the smartest executives consistently fall into predictable decision traps. These aren't failures of intelligence or character-they're systematic cognitive biases that affect us all. Despite warnings, executives repeatedly make identical mistakes: overpaying for acquisitions, creating wildly optimistic budgets, ignoring disruption signals, and doubling down on failing ventures. The puzzle is that these bad decisions come from extremely successful individuals with good advice and proper incentives. The solution lies in behavioral science. We make systematic, predictable mistakes called cognitive biases. While unconscious-bias training has become popular for addressing discrimination, it rarely tackles how our own biases affect strategic decisions. Overcoming these biases requires three fundamental ideas: First, our biases create predictable patterns of strategic error. Second, individuals cannot overcome their own biases, but organizations can compensate through collaboration and process. Third, organizations don't naturally overcome biases-they often amplify them. Leaders must become "decision architects" who deliberately design processes to counteract these predictable errors.
『You’re About to Make a Terrible Mistake!』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『You’re About to Make a Terrible Mistake!』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『You’re About to Make a Terrible Mistake!』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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