What is *Writing That Works* about?

*Writing That Works* by Kenneth Roman is a practical guide to effective business communication, offering strategies for emails, presentations, reports, resumes, and more. It emphasizes clarity, simplicity, and audience-focused writing, with updated advice on digital communication and political correctness. The book provides actionable frameworks to help professionals convey ideas persuasively across various formats.

Who should read *Writing That Works*?

This book is essential for professionals, managers, job seekers, and students seeking to improve their business writing skills. It’s particularly valuable for those crafting emails, presentations, proposals, or resumes, as well as anyone aiming to communicate with precision in corporate, nonprofit, or entrepreneurial settings.

Is *Writing That Works* worth reading?

Yes, the book is praised for its actionable tips and real-world examples. Endorsed by industry leaders like David Ogilvy, it’s considered a timeless resource for anyone wanting to eliminate jargon, structure ideas clearly, and achieve results through writing. While some find its advice broad, its focus on fundamentals makes it widely applicable.

How does *Writing That Works* approach business communication?

Roman prioritizes clarity and conciseness, advocating for short sentences, active voice, and specific language. The book teaches readers to “not mumble” by addressing audience needs directly, whether writing emails, speeches, or marketing copy. It blends traditional principles with modern digital considerations.

What are the key principles of effective writing in the book?

- **Simplify**: Use short words, sentences, and paragraphs for readability. - **Focus**: Highlight the 3 most important points upfront. - **Edit ruthlessly**: Remove filler words and redundancies. - **Format strategically**: Use headings, white space, and bullet points to guide readers.

How does *Writing That Works* address email communication?

The book advises keeping emails concise with clear subject lines, single-topic focus, and actionable requests. It cautions against overusing email for complex discussions and emphasizes proofreading to maintain professionalism. Examples show how to structure emails for maximum impact.

What tips does the book offer for crafting presentations and reports?

For presentations, Roman stresses starting with a compelling hook, using storytelling techniques, and limiting slides to key visuals. Reports should open with executive summaries, use data visualization, and end with specific recommendations. Both formats require tailoring content to the audience’s knowledge level.

How can *Writing That Works* improve job application materials?

The book provides templates for resumes that highlight achievements over duties and cover letters that tell a career narrative. It advises using action verbs, quantifying results, and aligning materials with job descriptions. Interview follow-up emails are also covered.

Writing That Works Summary, PDF, EPUB, Audio

Writing That Works

Kenneth Roman and Joel Raphaelson

3.72 (1297 Reviews)

Business Communication skill Career

概要

主なポイント

著者

よくある質問

Transform your business writing with "Writing That Works" - the communication bible that David Ogilvy insisted everyone read three times. For 40+ years, this guide has helped executives craft messages that persuade, inspire action, and eliminate the fluff that kills careers.

あなたに合った学び方を探す

クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ22分

楽しく魅力的な方法で本を楽しむ

「Writing That Works」のベストクォート

Once you've decided what to say, come right out and say it.

あなたに合った学び方を探す

『Writing That Works』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリー

『Writing That Works』を8分で要約

『Writing That Works』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

フラッシュカード

『Writing That Works』から厳選した10の洞察

『Writing That Works』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『Writing That Works』のレッスンを22分のストーリーで

鮮やかなストーリーテリングを通じて『Writing That Works』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

00:00

パーソナライズ

あなた自身の方法で『Writing That Works』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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BeFreedは20万人以上の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは20万人以上の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

Writing That Worksの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

Writing That Works

Kenneth Roman and Joel Raphaelson

3.72 (1297 Reviews)

Business Communication skill Career

概要

主なポイント

著者

よくある質問

あなたに合った学び方を探す

クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ22分

楽しく魅力的な方法で本を楽しむ

「Writing That Works」のベストクォート

Once you've decided what to say, come right out and say it.

重要なポイント

The Art of Communication in a Cluttered World

00:00

In today's digital deluge, where the average office worker processes over 200 messages daily, clear communication isn't just helpful - it's a competitive advantage. Warren Buffett demonstrates this perfectly in his legendary Berkshire Hathaway annual reports. Rather than writing for Wall Street analysts, he writes with his sisters in mind, using clarity and simplicity to build one of history's most successful investment companies while maintaining unparalleled trust. This approach isn't just effective - it's transformative. When communication cuts through noise, it creates connection, drives action, and builds reputation. In business, your words often arrive before you do, making your writing not just a skill but a crucial extension of your professional identity. Have you ever noticed how the most profound ideas are often expressed with the simplest words? Shakespeare captured King Lear's devastating grief with just "Never, never, never, never!" This is the essence of powerful business writing - don't mumble. Clear thinking leads to clear writing, and clear writing gets results. Start with structure. For anything beyond a few paragraphs, tell readers where you're going. Use short paragraphs, sentences, and words. The Wall Street Journal's readability comes from crisp sentences and brief paragraphs - never more than three sentences in opening paragraphs, often just one. Choose active voice over passive: "We recommend" rather than "It is recommended." Be precise rather than vague: "Overspent by $10,000" tells more than "very overspent."

Navigating the Digital Communication Landscape

The Enduring Power of Traditional Communication

Persuasive Presentations: Words That Move Audiences

From Words to Action: Writing That Gets Results

The Art of Self-Editing: Your Competitive Edge

あなたに合った学び方を探す

クイックサマリー

『Writing That Works』を8分で要約

『Writing That Works』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

00:00

フラッシュカード

『Writing That Works』から厳選した10の洞察

『Writing That Works』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

エンタメ

『Writing That Works』のレッスンを22分のストーリーで

鮮やかなストーリーテリングを通じて『Writing That Works』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

00:00

パーソナライズ

あなた自身の方法で『Writing That Works』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは20万人以上の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

コロンビア大学卒業生がサンフランシスコで開発

BeFreedは20万人以上の好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedがウェブ上でどのように話題になっているかをもっと見る

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

1.5K Ratings4.7

今すぐ学習の旅を始めよう

この要約をダウンロード

Writing That Worksの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

「Writing That Works」のベストクォート

「Writing That Works」のベストクォート

おすすめの本

重要なポイント

The Art of Communication in a Cluttered World

Navigating the Digital Communication Landscape

The Enduring Power of Traditional Communication

Persuasive Presentations: Words That Move Audiences

From Words to Action: Writing That Gets Results

The Art of Self-Editing: Your Competitive Edge

おすすめの本

重要なポイント

The Art of Communication in a Cluttered World

Navigating the Digital Communication Landscape

The Enduring Power of Traditional Communication

Persuasive Presentations: Words That Move Audiences

From Words to Action: Writing That Gets Results

The Art of Self-Editing: Your Competitive Edge

Writing That Works by Kenneth Roman and Joel Raphaelson Summary

Overview of Writing That Works

Similar books to Writing That Works

「Writing That Works」のベストクォート

クイックサマリーモード - 『Writing That Works』の要約を8分で読む・聴く

フラッシュカードモード - 『Writing That Works』から厳選した10の洞察

エンタメモード - 『Writing That Works』のレッスンを22分のストーリーで

パーソナライズモード - 『Writing That Works』の要約を0分で読む・聴く

Writing That WorksのPDFをダウンロード

Writing That WorksのEPUBをダウンロード

Writing That Works by Kenneth Roman and Joel Raphaelson Summary

Overview of Writing That Works

Similar books to Writing That Works

「Writing That Works」のベストクォート

おすすめの本

重要なポイント

The Art of Communication in a Cluttered World

Navigating the Digital Communication Landscape

The Enduring Power of Traditional Communication

Persuasive Presentations: Words That Move Audiences

From Words to Action: Writing That Gets Results

The Art of Self-Editing: Your Competitive Edge

クイックサマリーモード - 『Writing That Works』の要約を8分で読む・聴く

フラッシュカードモード - 『Writing That Works』から厳選した10の洞察

エンタメモード - 『Writing That Works』のレッスンを22分のストーリーで

パーソナライズモード - 『Writing That Works』の要約を0分で読む・聴く

Writing That WorksのPDFをダウンロード

Writing That WorksのEPUBをダウンロード

おすすめの本

重要なポイント

The Art of Communication in a Cluttered World

Navigating the Digital Communication Landscape

The Enduring Power of Traditional Communication

Persuasive Presentations: Words That Move Audiences

From Words to Action: Writing That Gets Results

The Art of Self-Editing: Your Competitive Edge