
Google's former innovation chief Frederik Pferdt reveals how to transform uncertainty into opportunity. Featured in "Best Nonfiction Audiobooks of 2024," this book inspires more colleague conversations than any other. What if the future isn't something to fear, but your greatest creative advantage?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine having just ten minutes to evacuate your home as wildfires approach. What would you take? For Frederik Pferdt, this crisis moment wasn't about choosing between possessions - it was about choosing between mindsets: fear or opportunity. This pivotal moment crystallized the core philosophy that Pferdt champions: the future isn't something that happens to us; it's something we actively create through our choices. Most of us think about "THE future" as some distant, one-dimensional construct filled with AI and robotics - a picture painted by futurists. But what about YOUR future? The truth is, your future isn't distant - it's being woven right now through countless choices you make or don't make. When you actively choose, you create your own path; when you don't, someone else determines it for you. We fear the future because we fear change, which is ironic since we're entirely products of change - built by change but not built for change.
『What's Next Is Now』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『What's Next Is Now』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『What's Next Is Now』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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