
In a world where change is inevitable, "The Power to Change" offers a revolutionary "change matrix" framework. Highly commended at the 2021 Business Book Awards, this guide has become essential reading for leaders navigating post-pandemic uncertainty. What's your change type?
著者の声を通じて本を感じる
キーアイデアを瞬時にキャプチャして素早く学習
Welcome to "The Power to Change," a journey designed to help you harness the power of change and make it work in your favor. My name is Campbell Macpherson, and I’m here to guide you through the complexities and opportunities that change presents. Imagine standing on the edge of an oil platform in the North Sea, with a raging fire behind you and no ladder in sight. The only option is to jump into the icy waters below. This scenario, known as the "Burning Platform," is a vivid metaphor for one of the four types of changes that can affect our lives. Changes can be categorized into a matrix of four possibilities: big or small, and self-initiated or externally imposed. This change matrix helps you understand and navigate the different types of changes you may face. For instance, a small, externally imposed change might be something as mundane as your city changing the garbage collection day from Tuesday to Thursday. On the other hand, a big, externally imposed change, like the Burning Platform scenario, could be losing your job due to corporate restructuring.
『The Power to Change』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Power to Change』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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