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    What Great Salespeople Do by Michael Bosworth Summary

    What Great Salespeople Do
    Michael Bosworth
    3.87 (224 Reviews)
    BusinessCommunication skillPsychology
    概要
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    Overview of What Great Salespeople Do

    Forget pushy sales tactics. "What Great Salespeople Do" reveals how emotional storytelling trumps logic in closing deals. Featured in Gong's "58 best sales books," it's reshaping business communication by applying neuroscience insights that prove vulnerability creates deeper customer connections than perfect pitches.

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    「What Great Salespeople Do」のベストクォート

    “

    We are, as researchers now understand, "feeling machines that think," not "thinking machines that feel."

    ”
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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

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    DiscordLinkedIn
    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    重要なポイント

    1

    Beyond Features and Benefits: The Human Connection in Sales

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    Have you ever noticed how some salespeople seem to effortlessly connect with buyers, while others struggle despite knowing every product detail? This disparity haunted sales experts Michael Bosworth and Ben Zoldan as they watched the traditional 80/20 rule evolve into a staggering 87/13 split - where just 13% of salespeople generate 87% of revenue. Their groundbreaking discovery? The conventional wisdom about sales-focused on logic, questioning techniques, and problem-solving-is fundamentally flawed. Buying decisions are primarily emotional rather than logical, and the most successful salespeople intuitively understand this hidden truth. What if everything we've been taught about sales is backward? Recent neuroscience reveals we're "feeling machines that think," not "thinking machines that feel." When traditional sales training focuses exclusively on left-brain analytical approaches-diagnosing problems, asking questions, presenting solutions-it addresses only a small part of how people actually decide to buy. This explains why the performance gap between top performers and average sellers persists despite decades of training. The most successful salespeople build trust and emotional connection first, then engage the rational mind-not the other way around.

    2

    The Neuroscience of Decision-Making and the Power of Vulnerability

    3

    Stories: The Secret Language of Influence

    4

    Essential Sales Stories and Story Tending

    5

    Creating Movements Through Organizational Influence

    6

    The Journey to Authentic Connection