User Research by Stephanie Marsh Summary
Overview of User Research
Stephanie Marsh's "User Research" revolutionized product development by revealing why 70% of digital projects fail. Tech giants like BBC and easyJet swear by her methods. Ever wonder why some apps feel magical while others frustrate? This guide holds the secret.
Similar books to User Research
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
Unlocking the Secrets of Human Behavior
Ever watched someone struggle with a website you thought was perfectly intuitive? Or witnessed a colleague dismiss user feedback because "people don't know what they want"? Stephanie Marsh's "User Research" shatters these misconceptions by revealing a fundamental truth: while people may not articulate their needs perfectly, their behaviors tell compelling stories if we know how to observe them. In today's digital landscape, understanding users isn't just good design-it's essential business strategy. The gap between what people say and what they actually do forms the foundation of effective user research. Consider the participant who successfully completed every task on the UK Parliament website, then declared it "terrible" and "extremely difficult to use." Without direct observation, this disconnect would remain hidden, leading to misguided design decisions. This is precisely why user research focuses on behavior over opinion-it reveals the truth behind the politeness, confusion, and contradictions that characterize human interaction with products and services.
Beyond Market Research: Understanding Real Human Needs
Planning Research That Delivers Real Insights
Finding Your True Users: Quality Over Quantity
The Art of Asking Questions That Reveal Truth
From Data to Insight: Making Sense of What You Find
Creating a Culture of Continuous Learning
クイックサマリーモード - 『User Research』の要約を9分で読む・聴く
『User Research』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『User Research』から厳選した9の洞察
『User Research』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『User Research』のレッスンを21分のストーリーで
鮮やかなストーリーテリングを通じて『User Research』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『User Research』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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