
In "Truth," Hector Macdonald reveals how multiple versions of truth shape our reality. Endorsed by Adam Grant and praised as an antidote to our "post-truth" era, this compelling guide helps you navigate a world where facts and fiction increasingly blur.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine standing in a grocery store, hesitating over a bag of quinoa. Headlines claim your healthy food choice is starving Andean farmers. But visit those same farmers, and they'll tell you foreign demand has transformed their lives for the better, bringing prosperity and cultural pride. Both narratives are true - yet they create fundamentally different impressions of reality. This is the fascinating paradox at the heart of competing truths. In our polarized world of "fake news" and "alternative facts," we often assume statements must be either true or false. But reality is more complex. Two contradictory statements can both be technically accurate while creating entirely different impressions - like "The internet makes knowledge widely available" versus "The internet accelerates the spread of misinformation." These competing truths surround us daily, shaping our understanding of everything from corporate culture to global politics. What makes competing truths so powerful is that they're not lies - they're selective presentations of reality that can be used ethically by Advocates seeking to create accurate impressions, or manipulatively by Misleaders who technically tell truth while deliberately distorting our understanding. As BBC's Evan Davis noted, "A remarkable amount of powerful deception can be practiced without any lies being told."
『Truth』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Truth』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Truth』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

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