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    Ten Commandments for Business Failure by Donald R. Keough Summary

    Ten Commandments for Business Failure
    Donald R. Keough
    4.11 (987 Reviews)
    BusinessLeadershipEntrepreneurship
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    Overview of Ten Commandments for Business Failure

    Ever wonder why businesses fail? Donald Keough, Coca-Cola veteran who navigated the "New Coke" disaster, reveals ten guaranteed paths to failure. With Warren Buffett's foreword and insights from Bill Gates and Jack Welch, this contrarian masterpiece teaches success by avoiding catastrophe.

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    ”
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    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
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    重要なポイント

    1

    Failing Your Way to Success: Wisdom from Coca-Cola's Legendary Leader

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    What if the secret to success was understanding exactly how to fail? In 1985, Donald Keough stood before the world to announce one of history's greatest corporate blunders-the replacement of Coca-Cola's century-old formula with "New Coke." The public outcry was immediate and overwhelming. Yet rather than destroying the company, this spectacular failure ultimately strengthened the brand when Keough humbly admitted the mistake and brought back the original as "Coca-Cola Classic." This experience forms the backbone of Keough's business philosophy, which transformed Coca-Cola's market value from $4 billion to $145 billion during his tenure. Through his lens, we discover that understanding failure's mechanisms might be our greatest tool for achieving lasting success.

    2

    The Risk-Aversion Trap: Playing It Safe Will Kill You

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    The Formula Fallacy: When Yesterday's Success Becomes Today's Prison

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    The Executive Bubble: How Isolation Breeds Failure

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    The Infallibility Illusion: Why Leaders Must Embrace Being Wrong

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    The Ethics Edge: Why Playing Close to the Line Always Backfires

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    The Passion Principle: Finding Your Tap-Dance to Work