
In "The Stakeholder Strategy," Ann Svendsen revolutionized business thinking by proving collaborative relationships drive profitability. Her six-step framework transformed corporate social responsibility, challenging the profit-only mindset. What if building genuine stakeholder connections is actually your strongest competitive advantage?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine a world where businesses don't see their communities, employees, and customers as external entities to be managed, but as partners in a shared journey. This is the revolutionary vision Ann Svendsen presents in "The Stakeholder Strategy." While conventional business wisdom often pits profitability against social responsibility, Svendsen reveals a more powerful third path: collaborative stakeholder relationships as the foundation for sustainable competitive advantage. In today's hyperconnected world, where corporate reputations can crumble overnight through a single viral tweet, this approach isn't just idealistic - it's essential for survival and growth. When BC Hydro needed to increase dam generating capacity, they faced fierce opposition from environmental groups and indigenous communities. Rather than pushing ahead, they invited these stakeholders to participate as equal partners. The results? A comprehensive plan with consensus support, improved river conditions, increased salmon production, and new joint ventures with First Nations groups. This isn't just good citizenship - it's brilliant business strategy that created value impossible to achieve through traditional adversarial approaches.
『The Stakeholder Strategy』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Stakeholder Strategy』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Stakeholder Strategy』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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