
Revolutionize innovation with Schrage's 5x5 framework: five people, five experiments, five weeks, under $5,000. Endorsed by Intuit's founder Scott Cook, this MIT researcher's counterintuitive approach proves cheap experiments trump good ideas. What billion-dollar product could your $5,000 experiment create?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What if the key to innovation isn't having brilliant ideas but running simple, fast experiments? In "The Innovator's Hypothesis," Michael Schrage challenges conventional wisdom with a counterintuitive truth: small, frugal experiments consistently outperform sophisticated analyses and grand innovation strategies. This approach has transformed how organizations innovate, making it safer, smarter, and more accessible to companies of all sizes. The book's 5x5 framework - giving five people five days to create five business experiments costing under $5,000 each and taking less than five weeks to run - has become required reading in Silicon Valley, with executives at Amazon, Google, and even Elon Musk citing its methodology as instrumental to their experimental cultures.
『The Innovator’s Hypothesis』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Innovator’s Hypothesis』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Innovator’s Hypothesis』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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