
"Stretch" reveals why having less can lead to more success. Filmmaker Robert Rodriguez created "El Mariachi" on a shoestring budget, exemplifying Sonenshein's counterintuitive thesis: resourcefulness trumps resources. Featured in Harvard Business Review, it's the manifesto for achieving the impossible with what you already have.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine a baseball star who signs a $2 million contract and chooses to live in a 1978 Volkswagen van. This is Daniel Norris, who works at an outdoor store during off-seasons and lives on just $800 monthly. His first major league at-bat? A historic home run. Norris embodies the central insight of "Stretch" - our greatest achievements often come not from acquiring more resources, but from creatively using what we already have. This counterintuitive principle has made the book required reading at companies like Google and Microsoft. The evidence is compelling: those who stretch their existing resources frequently outperform those who chase more. What if the key to success isn't getting more but doing more with what you have? The answer might transform how you approach every challenge in your life. We're wired to want what others have. During California's worst drought, while most communities used 1,500 gallons of water monthly, some wealthy Woodside residents consumed up to 75,000 gallons to maintain lush lawns. Why do we chase resources so relentlessly? Four psychological patterns explain this behavior. First, we constantly make upward social comparisons - wanting what others have, especially when social media bombards us with carefully curated highlight reels. Research confirms this damages our happiness and well-being. Second, we suffer from functional fixedness - seeing resources only for their conventional purposes. Third, we accumulate mindlessly without purpose. Joshua Millburn's story illustrates this trap: despite his six-figure salary and luxury possessions, he felt miserable working 70-80 hour weeks while accumulating debt. Finally, we squander resources when we have too many, as demonstrated by Pets.com spending $12 million on advertising to generate just $619,000 in sales before collapsing.
『Stretch』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Stretch』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Stretch』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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