
Why do cities grow exponentially while organisms inevitably die? Geoffrey West's "Scale" reveals the mathematical laws connecting everything from cells to corporations. Beloved by urban planners and economists for showing how innovation increases with city size - a counterintuitive 1.2x per capita with each population doubling.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Why do elephants live longer than mice? Why do cities keep growing while companies eventually die? These seemingly unrelated questions share a surprising answer: universal scaling laws that govern everything from cells to cities. Geoffrey West, a theoretical physicist who transitioned from studying elementary particles to complex systems, has uncovered mathematical patterns that explain the fundamental architecture of life and human-created systems. These aren't just academic curiosities-they reveal profound truths about sustainability, mortality, innovation, and the future of our urbanizing planet. The scaling laws West discovered demonstrate that as organisms increase in size, they become dramatically more efficient. A cow weighing 10,000 times more than a mouse requires only 1,000 times more energy-following a "three-quarter power law" where metabolic rate scales to the 3/4 power of mass. This creates profound economies of scale in nature, with each doubling in size requiring only 75% more energy per unit mass-a 25% savings.
『Scale』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Scale』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Scale』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Scaleの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。