
In "Powershift," Alvin Toffler reveals how knowledge - not wealth or violence - has become our ultimate power currency. How did this 1990 visionary work predict our information economy decades before social media and big data reshaped global power structures?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Power is undergoing a historic transformation. While we often focus on who has power, the more profound shift concerns how power itself operates. The fundamental sources of power have always been violence (muscle), wealth (money), and knowledge (mind). Throughout history, these three have constantly interacted, but their relative importance has dramatically shifted. Today, knowledge has emerged as the ultimate power amplifier, transforming both military might and economic wealth. This explains why every power holder throughout history has sought to control information. The Catholic Church once monopolized literacy; modern dictatorships control media; even democracies classify millions of documents as "secret." Despite our focus on wealth distribution, knowledge is actually the most maldistributed power resource, and the coming struggle will increasingly center on access to information. Unlike guns and money which are finite, knowledge is infinitely expandable. While force and wealth cannot be used simultaneously by different people, knowledge can be shared without being depleted - often producing more knowledge through its use. Most revolutionary of all, knowledge can be grasped by both weak and poor, making it a perpetual threat to the powerful.
『Powershift』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Powershift』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Powershift』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Powershiftの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。