One Simple Idea, Revised and Expanded Edition book cover

One Simple Idea, Revised and Expanded Edition by Stephen Key Summary

One Simple Idea, Revised and Expanded Edition
Stephen Key
3.94 (956 Reviews)
Entrepreneurship
Business
Creativity
概要
主なポイント
著者
よくある質問

Overview of One Simple Idea, Revised and Expanded Edition

Transform your simple idea into a licensing goldmine with Stephen Key's revolutionary guide - endorsed by Tim Ferriss and embraced by the $500 billion licensing industry. Why start a business when you can rent your creativity and collect royalty checks instead?

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重要なポイント

1

From Idea to Income: The Licensing Revolution

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Ever dreamed of turning your creative ideas into income without starting a company? Stephen Key's "One Simple Idea" reveals the surprisingly accessible path of licensing - allowing others to manufacture and market your innovations while you collect royalty checks. This approach has attracted everyone from stay-at-home parents to corporate executives looking for creative freedom. Unlike traditional entrepreneurship, licensing requires minimal capital, no employees, and lets you maintain your day job while building income streams. The beauty lies in its simplicity: create valuable ideas, protect them appropriately, and partner with companies that already have the infrastructure to bring them to market. This path offers the rewards of entrepreneurship without many of its burdens. Contrary to popular belief, the most successful licensed products aren't revolutionary inventions but clever improvements to existing items. The key is identifying "sleeping dinosaurs" - established products ripe for innovation. Consider everyday frustrations: the package that's difficult to open, the tool that's uncomfortable to hold, the children's game that could be modernized. These pain points represent golden opportunities. Paul Rago exemplified this by transforming traditional tag into Lazer Tag using infrared technology - not inventing a new game but reimagining an existing one. The most licensable ideas solve common problems in straightforward ways, making people think, "Why didn't I think of that?" Everyone possesses this creative ability; it's about making connections between existing elements in new ways.

2

Identifying and Evaluating Winning Ideas

3

Protection Strategies and Presentation Tools

4

Approaching Companies and Negotiating Deals

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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@SofiaP
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@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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@Leo, Law Student, UPenn
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likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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@Moemenn
platform
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
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star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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