Moving to Outcomes by Robert Glazer & Matthew Wool Summary
Overview of Moving to Outcomes
In "Moving to Outcomes," marketing guru Robert Glazer reveals why partnership marketing is outperforming traditional digital advertising dominated by the Triopoly. With over 200,000 business leaders following his insights weekly, Glazer's revolutionary approach promises better ROI by paying for results, not just impressions.
Similar books to Moving to Outcomes
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Revolution of Paying Only for Results
Imagine transforming your marketing strategy to pay only when you get actual customers-not just eyeballs on your ads. This isn't some futuristic concept; it's already reshaping how the smartest brands grow. Take Mike Salguero's ButcherBox, which skyrocketed from $20,000 to over $2 million in monthly revenue within just two years without outside capital. His secret weapon? Partnership marketing-paying partners only after they deliver actual sales or leads. While most companies remain trapped in increasingly expensive bidding wars on Google and Facebook, forward-thinking brands have discovered a more sustainable path. As marketing costs continue to skyrocket and privacy regulations tighten, partnership marketing offers an escape from the digital marketing hamster wheel that has left so many brands exhausted and overextended. What makes this approach so powerful is its perfect alignment of incentives. Unlike traditional digital marketing where you analyze effectiveness after spending, partnership marketing ensures you pay only after securing desired results. This creates three game-changing advantages: guaranteed profitability (since you set pricing upfront to ensure margin goals), scalability through technology platforms that can manage thousands of partnerships simultaneously, and sustainability because you're not constantly forced to outbid competitors just to maintain visibility.
The Broken Digital Marketing Cycle
From Awareness to Acquisition: Marketing's Evolution
The Auction Trap That's Draining Your Marketing Budget
Privacy Changes and the Amazon Challenge
Building Your Partnership Marketing Ecosystem
Creating Your Outcome-Based Marketing Future
クイックサマリーモード - 『Moving to Outcomes』の要約を9分で読む・聴く
『Moving to Outcomes』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Moving to Outcomes』から厳選した5の洞察
『Moving to Outcomes』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Moving to Outcomes』のレッスンを25分のストーリーで
鮮やかなストーリーテリングを通じて『Moving to Outcomes』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Moving to Outcomes』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Moving to Outcomesの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。