
Discover "Jugaad Innovation," the groundbreaking guide to frugal ingenuity that sold 50,000+ copies in India alone. How did principles from emerging markets inspire Google, Apple, and IBM? The book that earned Navi Radjou the prestigious Thinkers50 Innovation Award reveals the secret.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
A potter from rural Gujarat with minimal formal education invents a refrigerator made of clay that runs without electricity, keeps food fresh for days, and costs a fraction of conventional models. This isn't a feel-good story about making do with less-it's a window into an entirely different philosophy of innovation. Mansukh Prajapati's Mitticool fridge serves millions without reliable power while creating jobs for undereducated women. What he practiced wasn't desperation-it was jugaad, a Hindi word meaning "an innovative fix born from ingenuity and cleverness." While pharmaceutical giants triple their R&D budgets yet see new drug approvals plummet by 44%, and automakers burn through billions only to require government bailouts, this scrappy approach is quietly revolutionizing how we think about creating value in a resource-constrained world. The Western innovation model-massive R&D budgets, controlled lab environments, rigid processes-is showing serious cracks. The world's top companies invested $550 billion in R&D in 2010, yet research shows weak correlation between spending and performance. US automakers spent $16 billion on R&D in 2007, continued losing market share, and ultimately needed $82 billion in government bailouts. Beyond cost, structured innovation lacks flexibility and has become elitist and insular, assuming success required top technology and intellectual property ownership-both purchasable with enough money.
『Jugaad Innovation』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Jugaad Innovation』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Jugaad Innovation』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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