
In "It's Not the Size of the Data," marketing expert Koen Pauwels reveals why bigger datasets don't guarantee success. Trusted by giants like Amazon and Unilever, this award-winning approach asks: What if your marketing dashboard is missing the one metric that could double your ROI?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Data isn't just changing marketing - it's revolutionizing it. In a world where CEOs demand concrete ROI and marketers drown in metrics, Koen Pauwels offers a lifeline with his groundbreaking approach to marketing analytics. The challenge isn't getting more data - we're already swimming in it - but extracting meaningful insights that drive decisions. Think of it like your car's dashboard: you don't need to understand the engine's intricacies to know when you're running out of gas. Similarly, effective marketing dashboards distill complex information into actionable intelligence, connecting marketing efforts directly to financial outcomes. What separates true analytics dashboards from mere scorecards? The underlying models that connect metrics, allowing you to change inputs and instantly see projected outcomes. When implemented properly, these systems integrate diverse data sources, link marketing activities to financial results, and provide a consistent view of market performance across departments. For companies like Avaya, Google, and Vanguard, these dashboards have transformed not just reporting but strategic planning and organizational culture.
『It’s Not the Size of the Data』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『It’s Not the Size of the Data』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『It’s Not the Size of the Data』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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