
Paul Arden's pocket bible challenges conventional success wisdom. With a 3.67 Goodreads rating from 16,000+ readers, this provocative guide asks: Why seek praise when criticism fuels growth? Discover why creatives embrace being wrong - and why ambitious risk-takers consider this their secret weapon.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What separates extraordinary achievers from everyone else? It's rarely raw talent or education - it's how desperately you want success. Paul Arden's manifesto challenges the comfortable notion that being "good enough" is sufficient. Looking around at the most successful people in any field, you'll notice they aren't necessarily the most naturally gifted. They simply wanted success more desperately and were willing to make the necessary sacrifices. The question isn't whether you want to be good - most people do. The real question is: how good? Do you want to be quite good, very good, or the absolute best in your field? Perhaps even the best in the world? Consider Victoria Beckham as a teenager. She didn't merely dream of becoming a famous singer; she envisioned herself as a global brand. Her benchmark wasn't other musicians but Persil Automatic detergent - she wanted to be as universally recognized as a household cleaning product! This seemingly absurd comparison reveals the extraordinary imagination that propelled her to international success. Notice how conventionally "clever" people - those who excel academically - often don't achieve the greatest success in life. School systems reward memorization, not imagination or determination. The truly ambitious secure opportunities based on their drive to succeed, looking forward to future potential rather than backward at past achievements.
『It’s Not How Good You Are, It’s How Good You Want to Be』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『It’s Not How Good You Are, It’s How Good You Want to Be』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『It’s Not How Good You Are, It’s How Good You Want to Be』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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