
Discover how to create profound behavior change in "Influencer" - the New York Times bestseller that transformed how Fortune 500 companies approach leadership. Stephen Covey called it "an instant classic" for its proven strategies that turn impossible challenges into achievable transformations.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What separates those who can transform hardened criminals into productive citizens from those who can't even get teenagers to clean their rooms? The answer lies not in charisma or authority, but in understanding the science of influence. "Influencer" reveals that behavior change isn't magic - it's a learnable skill based on specific principles that anyone can master. When Dr. Mimi Silbert transforms felons with four convictions into productive citizens at Delancey Street Foundation, she's not performing miracles - she's systematically applying influence strategies that work. The breakthrough discovery of influence masters is that massive change often hinges on just a few vital behaviors. When Thailand faced an AIDS epidemic in the late 1980s with experts predicting eventual infection of 25% of adults, Dr. Wiwat Rojanapithayakorn identified that 97% of new infections came through sex workers. By focusing on one vital behavior - ensuring sex workers demanded condom use - he cut new infections by 80% within just two years, preventing an estimated 5 million infections. Think about your own challenges. Are you trying to change everything at once? The key is identifying specific, high-leverage behaviors that create cascading effects. Relationship expert Howard Markman demonstrated this by showing how watching couples argue for just 15 minutes reveals behaviors that predict with 90% accuracy whether they'll be happily together five years later. When you discover the vital few behaviors and change those, even massive problems can collapse like a house of cards.
『Influencer』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Influencer』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Influencer』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

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