
In "Extraordinary Influence," psychologist Tim Irwin reveals how affirmation - not criticism - transforms performance. Neuroscience confirms: public praise activates our brains differently than compliments. Fortune 500 leaders embrace this counterintuitive approach: criticize privately, affirm publicly, and watch potential explode.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine vacationing in Portugal, eating disappointing packed meals from a blue suitcase, only to discover on your final day that your hotel rate included access to a magnificent dining room all along. This powerful metaphor captures why so many organizations settle for mediocrity when excellence is available. According to Gallup research, a staggering 67% of workers are disengaged, with 17.2% "actively disengaged." Two-thirds of the workforce essentially views their jobs as merely "a penalty box between weekends." This creates what Tim Irwin calls "the conundrum" in Extraordinary Influence-how do we motivate people to perform at their best without resorting to negative consequences? Many leaders default to "Macho Management"-a controlling approach assuming workers are "lazy, irresponsible, lacking ambition." The language reveals the underlying assumptions: "hold his feet to the fire," "light a fire under her." But what if there's a better way? What if we could get people to "work with all their heart" through intrinsic motivation rather than external pressure? Recent brain science discoveries suggest there is-and it begins with understanding the transformative power of affirmation. When we speak words that strengthen another's core identity rather than diminish it, we unlock their potential in ways criticism never could.
『Extraordinary Influence』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Extraordinary Influence』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Extraordinary Influence』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Extraordinary Influenceの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。