Hooked by Nir Eyal Summary
Overview of Hooked
Discover why Silicon Valley's elite swear by "Hooked" - Nir Eyal's blueprint for creating irresistible products. Using his four-step HOOK model, companies engineer digital addiction. Controversial yet revolutionary, it reveals the psychological triggers that keep billions reaching for their phones.
Similar books to Hooked
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Invisible Architecture of Habit-Forming Products
Imagine checking your phone within fifteen minutes of waking up. Sound familiar? You're not alone - 79% of smartphone owners do this. One-third of Americans would rather give up sex than lose their cell phones. This isn't random behavior; it's engineered. The most successful tech companies have mastered the art of habit formation, creating products that capture our attention and keep us coming back automatically. After studying hundreds of companies and drawing from psychology and behavioral economics research, Nir Eyal developed the Hook Model - a four-phase process explaining how products like Instagram and Pinterest hijack our attention. What makes this particularly fascinating is how it bridges business strategy and neuroscience. Our habits operate largely on autopilot, governing an estimated 40-45% of our daily actions. For businesses, creating habit-forming products delivers tremendous advantages. First, they dramatically increase customer lifetime value - Evernote discovered that after 42 months, 26% of users who initially used their free service converted to paying customers, defying traditional marketing funnels. These products also supercharge growth through viral sharing mechanisms. Facebook's domination over MySpace wasn't just about features - it was about creating shorter "Viral Cycle Time," reducing the period between user experience and invitation from days to hours. Perhaps most importantly, habit-forming products create formidable competitive advantages through behavioral lock-in. Harvard research discovered that new products must be nine times better to break users' existing habits. The most successful products often begin as "vitamins" (nice-to-haves) but transform into "painkillers" (must-haves) once the habit forms, creating genuine discomfort when not used - an "itch" that only the specific product can scratch.
Triggers and Actions: Starting the Habit Loop
Variable Rewards: The Addiction Engine
The Investment Phase and User Commitment
The Ethics of Behavioral Design
From Theory to Practice: Building Your Hook
Applications Beyond Product Development
クイックサマリーモード - 『Hooked』の要約を9分で読む・聴く
『Hooked』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Hooked』から厳選した12の洞察
『Hooked』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Hooked』のレッスンを23分のストーリーで
鮮やかなストーリーテリングを通じて『Hooked』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Hooked』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Hookedの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。