
"Getting Real" revolutionized web development with its lean, agile approach. Embraced by tech leaders for its counterintuitive wisdom: build half a product, not a half-assed one. Steve Jobs embodied its philosophy - what features will you dare to eliminate?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Remember when creating software meant drowning in specifications, endless meetings, and features nobody would use? In 2006, a small Chicago company called 37signals challenged this orthodoxy with "Getting Real" - a manifesto that spread virally among developers tired of bloated processes. The approach was so compelling that even Jeff Bezos invested in the company through his personal fund. This wasn't just another methodology - it was a comprehensive philosophy that would later influence the entire lean startup movement. At its core lies a radical idea: less is more. Instead of chasing feature parity or pleasing everyone, build half a product rather than a half-assed product. Skip the extensive planning and wireframes - they merely represent reality rather than being real themselves. Start with the interface and work backward, validating ideas with actual users before heavy investment. When Basecamp was developed, the team faced numerous constraints: running their design business simultaneously, working across time zones, and bootstrapping without outside funding. Rather than viewing these as obstacles, they embraced them as advantages that forced creativity and ruthless prioritization.
『Getting Real』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Getting Real』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Getting Real』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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Getting Realの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。