What is *Getting Real* by Jason Fried about?

*Getting Real* outlines a minimalist approach to building web applications, emphasizing simplicity over feature bloat. The book advocates for lean development, rapid iteration, and prioritizing customer feedback, drawing from 37signals' success with Basecamp and Ruby on Rails. It challenges traditional business practices like overplanning, excessive funding, and mimicking competitors.

Who should read *Getting Real*?

Entrepreneurs, developers, designers, and product managers in tech will benefit most, particularly those building SaaS products or web apps. Its concise, actionable advice also applies to marketers and executives seeking efficient project management strategies. The book’s anti-establishment stance appeals to innovators tired of corporate bureaucracy.

Is *Getting Real* worth reading in 2025?

Yes—its core principles remain relevant for agile development and bootstrapped startups. While some examples are dated, the focus on minimalism, customer-centric design, and iterative improvement aligns with modern lean methodologies. Critics argue its anti-VC stance may not suit scaling enterprises, but it’s essential reading for indie developers.

What are the key principles in *Getting Real*?

- **Build half a product**: Launch with essential features first - **Solve your own problems**: Create tools you’d personally use - **Avoid venture capital**: Stay small and retain control - **Iterate publicly**: Use real customer feedback over market research

How does *Getting Real* approach software feature selection?

The authors advocate ruthless prioritization—if a feature isn’t critical to the core user experience, cut it. They recommend starting with a "less-than-minimum viable product" and expanding only when users demand it. This contrasts with traditional feature-comparison approaches used by competitors.

What’s unique about *Getting Real* compared to other business books?

It rejects conventional wisdom like detailed business plans and funding rounds. Instead, it emphasizes shipping quickly, charging early, and refining based on real-world use. The book’s structure—concise, episodic insights—mirrors its "less is more" philosophy.

How does *Getting Real* handle customer feedback?

The authors suggest ignoring isolated complaints but acting when patterns emerge. They advise against bloating products with niche requests, urging teams to "build for the 80%." Basecamp’s development—prioritizing frequent small updates over major overhauls—exemplifies this.

What criticisms exist about *Getting Real*?

Critics argue its methods work best for niche SaaS tools rather than complex platforms. Some view its anti-meeting, anti-documentation stance as impractical for larger teams. The 2024 retrospective notes while core ideas hold, modern DevOps practices require adapting its barebones approach.

コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法

ジェイソン・フリード、デイヴィッド・ハイネマイヤー・ハンソン

4(10713 Reviews)

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の概要

「Getting Real」は、そのリーンでアジャイルなアプローチによってウェブ開発に革命をもたらしました。その直感に反する知恵は、多くのテックリーダーたちに支持されています。それは「中途半端な製品を作るのではなく、製品の半分（の機能）を完成させよ」というものです。スティーブ・ジョブズはこの哲学を体現していました。あなたなら、あえてどの機能を削ぎ落としますか？

語り方を選ぶ

1冊の本。さまざまな聴き方。

コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法の同じアイデアを、あなたに合う声・深さ・ペースで学べます。いつでも切り替えられます。

第1章

The Web App Revolution: Less Is More

Picture this: You're a small team with a big idea for a web application, but you're overwhelmed by the conventional wisdom that says you need venture capital, a large team, and months of planning before writing a single line of code. In 2006, a small Chicago-based company called 37signals challenged this orthodoxy with their manifesto "Getting Real." The book became an underground sensation, spreading virally among developers and entrepreneurs who were tired of bloated software and bureaucratic development processes. Tech luminaries like Jeff Bezos took notice-he was so impressed with 37signals' philosophy that he invested in the company through his personal venture fund. Today, their approach has influenced an entire generation of software developers and startups, helping launch the lean startup movement that would later be formalized by Eric Ries.

第2章

The Getting Real Philosophy: Build Less, Solve Real Problems

Getting Real isn't just another software development methodology-it's a comprehensive philosophy that challenges conventional wisdom about how web applications should be built. At its core is a radical idea: less is more. Instead of chasing feature parity with competitors or trying to please everyone, Getting Real advocates for building half a product, not a half-assed product. The approach starts by rejecting the traditional software development cycle that begins with extensive planning, documentation, and wireframes. These artifacts merely represent reality rather than being real themselves. Instead, Getting Real focuses on building the actual product as quickly as possible, starting with the interface and working backward. This approach lets you validate ideas with real users before investing heavily in development. What makes Getting Real particularly powerful is its emphasis on constraints. Rather than viewing limited time, budget, or team size as obstacles, 37signals sees them as advantages that force creativity and focus. When Basecamp (their flagship project management tool) was being developed, the team had numerous constraints: they were still running their design business, working with a distributed team across time zones, and had no outside funding. These limitations forced them to be ruthlessly efficient and focused only on what truly mattered. The philosophy extends beyond just development practices to encompass business strategy as well. Instead of chasing venture capital, Getting Real advocates bootstrapping-funding yourself to maintain control and focus on building a sustainable business rather than chasing a quick exit. This approach keeps you honest about what customers will actually pay for rather than what investors think might be valuable someday. Perhaps most importantly, Getting Real emphasizes solving real problems that you yourself experience. When you build for yourself first, you inherently understand the problem deeply and care passionately about the solution. Basecamp wasn't created as a market opportunity-it was built because 37signals needed a better way to communicate with clients about projects. This authentic problem-solving creates products people genuinely want to use.

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『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の一語一語が音声に合わせてリアルタイムでハイライトされ、自然に読み進められます。

第3章

Embracing Constraints: The Power of Small

Most businesses view constraints as limitations to overcome. Getting Real turns this thinking on its head, embracing constraints as powerful creative forces. The book argues that the most innovative solutions emerge not from unlimited resources but from working within tight boundaries. Start with a small team-ideally just three people for your initial version: a developer, a designer, and a "sweeper" who can move between both roles. This "Three Musketeers" approach keeps communication overhead low and forces you to make hard decisions about what's truly essential. With a small team, you can't afford to waste time on features that might never be used. As the authors provocatively state, "If you can't build your version one with three people, hire different people." Financial constraints are equally valuable. When you fund yourself rather than taking outside investment, you're forced to create something people will pay for immediately. Without the luxury of burning through investor cash, you must focus on generating revenue quickly. This financial pressure leads to better products because you can't hide behind marketing budgets or sales teams-your product must genuinely solve problems people will pay to fix. Time constraints drive prioritization. Instead of the traditional approach of fixing time and budget while flexing scope, Getting Real advocates the opposite: fix time and budget, then flex scope. When you know you have just three months to launch, you'll ruthlessly cut nice-to-have features and focus only on what's essential. This approach produces leaner, more focused products that do fewer things but do them exceptionally well. Even physical separation can be an advantage. 37signals operated with team members across different time zones, which created natural periods of uninterrupted work. These constraints forced them to communicate more efficiently and document decisions clearly, resulting in better collaboration despite the distance. By embracing these constraints rather than fighting them, small teams can move with an agility that larger organizations can't match. The authors note that constraints aren't just something to tolerate-they're a competitive advantage that keeps you focused on what truly matters.

第4章

Start With No: The Art of Feature Selection

One of Getting Real's most counterintuitive principles is that your default answer to feature requests should be "no." This stance directly challenges the customer-is-always-right mentality that dominates many businesses. Instead, 37signals argues that the best products come from having strong opinions about what should and shouldn't be included. Every feature you add is like adopting a child-you'll need to nurture it through design and development, then support it indefinitely once it's released. And once you've added a feature, removing it later becomes nearly impossible without upsetting users who've come to rely on it. This creates a one-way ratchet effect where products inevitably grow more complex over time. To combat feature creep, Getting Real introduces the concept of "hidden costs"-the cascading implications of seemingly simple additions. Adding a meetings feature to Basecamp might seem straightforward until you consider all the elements it requires: scheduling, reminders, room booking, invitations, calendar integration, plus updating help documentation, marketing materials, and more. What started as a simple request quickly balloons into weeks of work. Instead of trying to please everyone with endless options and preferences, make opinionated software that takes a stand. Ward Cunningham's original wiki is cited as a prime example-it deliberately omitted many features considered essential to document collaboration, creating something with a strong perspective rather than a bland tool trying to be all things to all people. When customers ask for features, listen to their underlying problems but don't necessarily implement their suggested solutions. Often, the best approach is to solve general problems and let users create their own specific solutions. When 37signals built Ta-da List, they intentionally omitted task assignment and due dates. Users adapted by creating their own conventions like adding "(due: April 7)" to items. This approach kept the tool simple while making it infinitely flexible. Remember: it's better to make half a product than a half-assed product. By saying no to most features and focusing intensely on the core experience, you create something that excels at its primary purpose rather than being mediocre at many things.

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』をもっと深く楽しむ

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第5章

Interface First: Design Before You Program

Getting Real flips the traditional development process on its head by starting with the interface rather than technical specifications. This approach recognizes a fundamental truth: to users, the interface is your product. No matter how elegant your code or architecture might be, people experience your application through its interface. Begin by sketching interfaces on paper-quick, dirty, and cheap. This allows you to experiment with multiple approaches without investing significant time. Once you have promising sketches, move directly to HTML prototypes that look and feel like the real thing. These clickable prototypes provide a tangible experience that everyone can understand, unlike abstract wireframes or specifications that are open to interpretation. This interface-first approach provides several advantages. First, it keeps you focused on the user experience rather than technical implementation details. Second, it allows you to test ideas with real users before writing a single line of backend code. Third, it creates a shared understanding among team members about what you're actually building. When designing interfaces, start from the epicenter-the core element that the screen absolutely cannot live without-and work outward. For a blog post page, the post itself is the epicenter, not the header, sidebar, or comment form. This ensures you focus on what truly matters rather than getting distracted by peripheral elements. Don't forget to design for all three states of your interface: the regular state (when everything's working with data present), the blank slate (what new users see before entering data), and error states. The blank slate deserves special attention as it's a crucial first impression that determines whether new users will stick around. A good blank slate should include tutorials, examples, and clear next steps. Words matter as much as pixels in interface design. Every button label, error message, and instruction is part of your interface. Use clear, human language rather than technical jargon. Consider your product's personality-should it be formal or casual, serious or playful?-and ensure the copy reflects this consistently. By starting with the interface and working backward to the code, you ensure that what you build actually solves real user problems in an intuitive way.

第6章

From Idea to Implementation: The Getting Real Process

The Getting Real process replaces traditional waterfall development with a rapid, iterative approach focused on getting to working software as quickly as possible. This process isn't about skipping planning-it's about planning through action rather than through documentation. Begin by brainstorming high-level ideas about what your product should do. For Basecamp, this meant focusing on their own needs: posting project updates, enabling client participation, tracking milestones, and centralizing project archives. Keep this stage focused on big questions rather than nitty-gritty details. Next, sketch rough interface ideas on paper. These aren't meant to be pretty-they're thinking tools that help you explore possibilities cheaply before committing to code. Once you have promising sketches, immediately create HTML versions of key screens. This gives everyone something real to react to, avoiding abstract discussions about features. Only after you have working HTML mockups should you begin writing the actual programming code. This approach ensures you're building the right thing before investing in backend development. Throughout this process, stay flexible and expect multiple iterations. Don't be afraid to throw away work that isn't meeting your goals. Work in small batches, focusing on one feature at a time rather than trying to build the entire application at once. This creates a rhythm of regular victories that maintains momentum and morale. Even during lengthy development cycles, dedicate time for small wins-things you can complete in just a few hours like improved help text or streamlined forms. Avoid creating "dead documents" that don't transform into something real. Every artifact you produce should evolve directly into the final product. If a wireframe won't become the actual design, don't bother creating it. Similarly, don't write functional specifications-they create only an illusion of agreement while forcing decisions to be made when you have the least information. Instead of detailed specs, write brief stories in conversational language that explain features from a human perspective. For example: "When a customer signs up, they'll receive a welcome email with their login information and links to getting started guides." These stories initiate conversation without locking you into specific implementations. The key to this process is maintaining momentum by constantly producing working software rather than documentation. As the authors put it: "Running software builds momentum, rallies your team, and flushes out ideas that don't work."

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第7章

The Right People: Building Your Team

The Getting Real approach demands a different kind of team than traditional software development. Instead of specialists with narrowly defined roles, you need versatile generalists who can wear multiple hats. In a small team, everyone must be able to step outside their comfort zone and contribute wherever needed. Start by hiring less and hiring later. Before bringing on new people, question whether the work is truly necessary-can you solve the problem with software or process changes instead? When you do hire, look for well-rounded individuals rather than specialists. You need designers who can write, programmers who understand design, and everyone should grasp information architecture. Writing ability is particularly crucial. Regardless of position-designer, programmer, marketer-always hire the better writer. Good writers communicate effectively, make complex concepts easy to understand, think clearly, and can put themselves in others' shoes. These qualities translate to better code, design, emails, and documentation. Before hiring anyone permanently, test-drive them with a small project. Even 20-40 hours of collaboration will quickly reveal if there's a good fit in terms of work quality, communication style, and team chemistry. For technical roles, judge candidates by their open source contributions rather than degrees or resumes. Open source participation reveals what truly matters: quality of work, cultural perspective, passion level, and social skills. Perhaps most importantly, you can't fake enthusiasm. Look for people who are genuinely excited about your project and ask thoughtful questions. A happy but average employee will consistently outperform a disgruntled expert. Find people who have suffered at bigger, slower companies and are eager for a new environment where they can make a real impact. The team structure should remain flat and integrated rather than siloed. Don't separate your organization into design, development, copywriting, and support departments. While specialization has advantages, it creates a situation where staff only see their small world instead of the entire context. Instead, ensure everyone understands the big picture and can contribute across traditional boundaries. Remember that people need uninterrupted time to get work done. Create "alone time" where team members can work without interruptions. Getting into a productive flow state takes time, like reaching REM sleep, and interruptions force you to start over. Set up rules: make half the day interruption-free with no meetings, phone calls, or instant messages.

第8章

Less Code, More Happiness: The Technical Approach

Getting Real's technical philosophy centers on a counterintuitive idea: the best code is code you don't write. More code creates exponentially more complexity, not just linearly more. Each addition, change, interdependency, and preference has cascading effects that can create what programmers call a "Big Ball of Mud." The solution is less software-fewer features, less code, less waste. Instead of solving hard problems that require extensive software, restate them as simpler problems requiring much less code. Solving 80% of the original problem for 20% of the effort is a major win. This approach brings substantial benefits: easier management, less maintenance, lower costs of change, fewer bugs, and reduced support needs. When choosing programming tools, optimize for developer happiness rather than just technical performance. Happy programmers are productive programmers. Languages and frameworks aren't created equal-the right ones make daily work enjoyable rather than just bearable. For 37signals, this meant embracing Ruby and Rails, both designed with developer happiness in mind. Listen to your code when it pushes back. If implementing a feature requires weeks of time and thousands of lines of code, that's a signal to reconsider your approach. Conversely, when an easy implementation path emerges, even if it's not exactly what you originally envisioned, it's worth considering. Your code can guide you toward solutions that are cheap and light if you're willing to listen. Recognize that you'll occasionally take on technical debt-quick-and-dirty solutions implemented for speed. This is acceptable and sometimes necessary, but you must acknowledge it as debt and plan to pay it off. Regularly allocate time to clean up problematic code, just as you would set aside money for taxes. Don't lock in your customers-let their information flow freely. Provide RSS feeds so users can access their data without repeatedly logging in. Offer APIs that allow third-party developers to build on your platform, expanding its possibilities. When Backpack offered an API, a third-party developer created a valuable Mac OS X Dashboard widget that some customers cited as their reason for using the product. Finally, avoid premature optimization for scale. Most web applications never reach massive scale, so wait until you actually have scaling problems before investing significant resources in solving them. Basecamp ran on a single server for its first year, implementing more robust infrastructure only when needed based on real-world usage patterns.

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』をもっと深く楽しむ

毎日の新しい気づきを10万件以上のレッスンから
言葉をハイライトして音声と同期
ライブラリを保存して、どの端末からでも利用

第9章

After Launch: Keeping the Momentum

Launching your application isn't the finish line-it's just the beginning. The post-launch period is crucial for establishing momentum, building customer loyalty, and refining your product based on real-world usage. Plan a major update approximately 30 days after launch. This creates a second wave of buzz, reaffirms initial good feelings, and shows customers you're actively improving the product. This approach lets you focus on perfecting core features before launch, then address customer priorities afterward. When Backpack launched, the team focused on the base product first, then added requested features like mobile access and tagging a few weeks later. Maintain a dedicated product blog that you update at least weekly with FAQs, how-tos, tips, new features, and fixes. A frequently updated blog shows your app is alive and makes your company seem more human. Don't be afraid to sound small and friendly-customers appreciate the personal touch rather than corporate-speak. When you introduce changes, expect initial resistance. After new features or policy changes, negative feedback will pour in immediately. Resist the urge to panic or make rapid changes in response. Wait 24-48 hours for things to settle, as most early reactions come before people have fully explored the changes. Remember that negative reactions are almost always louder than positive ones, even when most users are happy. Be transparent about mistakes. When something goes wrong, tell people-even if they never noticed the problem. Most customers give you breathing room when you're honest. Get bad news out all at once, but trickle good news out slowly to maintain a steady stream of positive developments. Don't hide behind the "beta" label indefinitely. An interminable beta stage tells customers you're not committed to a finished product. Take ownership of your release-put it out and call it a release. Don't wait for perfection; it will never happen. Prioritize bugs rather than panicking about every one. All software has bugs-it's a fact of life. Assess how many people are affected and how severe the problem is. Some annoyances can wait while you focus on critical issues or even new features that would benefit more users. Most importantly, resist the temptation to add complexity as your product matures. Don't inflate features just for the sake of growth-that's how applications get bloated. Be willing to admit mistakes and change course when necessary. Like a surfer, watch where the big waves are breaking and adjust accordingly.

第10章

Beyond Software: A Business Philosophy

While Getting Real is ostensibly about software development, it ultimately presents a comprehensive business philosophy that extends far beyond coding. At its heart is a rejection of conventional business wisdom in favor of a more authentic, human-centered approach. This philosophy starts with how you fund your business. Seeking outside investment should be plan B, not your first priority. When you fund yourself, you maintain control and focus on building quality rather than cashing out quickly. Today's low hardware costs and free open source software mean you can start with minimal capital. If your idea works, you'll become self-sustainable; if not, you can pivot easily without investor complications. Marketing follows similar principles-focus on education rather than promotion. Share knowledge freely through blog posts, speaking engagements, and even books. This creates goodwill while simultaneously generating exposure. When 37signals published articles about their design techniques or open-sourced Ruby on Rails, they weren't just being generous-they were building their reputation and attracting customers who shared their values. Customer relationships should be straightforward and honest. Make signup and cancellation equally painless. Provide prominent signup buttons and keep forms short. Allow customers to export their data easily-this builds trust by giving them control over their information. Avoid manipulative business practices like long-term contracts or early termination fees. Opt for straightforward month-to-month billing that customers can cancel anytime. Support should come directly from the people who build the product. Don't outsource customer service-have developers personally handle support emails. This provides better customer experience and keeps developers connected to real user needs. At 37signals, developers answer support queries themselves, allowing them to truly empathize with customer pain points. Pricing should include a free option to let people experience your product's value. Once they're hooked, they're more likely to upgrade to paid plans. When delivering news like price increases, soften the blow by giving plenty of advance notice and considering grandfather clauses for existing customers. Throughout all aspects of business, maintain a human voice. Think of your product as a person with specific personality traits-polite or stern, forgiving or strict, funny or deadpan. Use these traits consistently to guide copywriting, interface design, and feature development. Your product has a voice that speaks to customers 24 hours a day, so make deliberate choices about what kind of personality it projects. This business philosophy-focused on independence, honesty, education, and human connection-creates sustainable companies that customers genuinely love rather than merely tolerate.

聴きながら、すべての言葉を目で追えます

第11章

The Real Revolution: Changing How We Work

The most profound impact of Getting Real isn't just in the products it helps create, but in how it transforms the work experience itself. By rejecting bloated processes and unnecessary complexity, it offers a more fulfilling way to build software and run businesses. Traditional software development often feels like a chore-endless meetings, documentation no one reads, features no one uses, and frustration at every turn. Getting Real proposes a radical alternative: work should be enjoyable. If building your app feels like drudgery, something's wrong. Your passion-or lack thereof-will inevitably show in the final product. This philosophy challenges the notion that professional software development must be formal and bureaucratic. Instead, it celebrates the craftsmanship aspect of building digital products. When you strip away unnecessary meetings, documentation, and features, you create space for people to do their best work and take pride in what they create. The approach also democratizes software development. By emphasizing small teams, bootstrap funding, and focused products, Getting Real makes building successful web applications accessible to more people. You don't need venture capital or a large team-you just need a real problem to solve and the discipline to focus on what matters. Perhaps most importantly, Getting Real reconnects developers with the purpose of their work: solving real problems for real people. By building software that addresses your own needs first, you maintain a direct connection to the value you're creating rather than becoming disconnected through layers of requirements and specifications. The revolution isn't just about building better software-it's about building a better way to work. One where passion, craftsmanship, and purpose replace bureaucracy, bloat, and burnout. One where small teams can compete with industry giants by focusing on what truly matters. One where work feels less like a chore and more like a creative expression. As the authors conclude: "The key to success is execution. Anyone can have ideas, but the difference is how well you implement them." By embracing the Getting Real philosophy, you're not just changing how you build software-you're changing how you experience work itself.

★★★★★

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』を最後まで読み終えました

100万人以上の学習者に愛用されています

“23日間、毎日使い続けています。今では日課の一部です。”

jayallen

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の主要テーマ

lean software development
bootstrapped business strategy
feature prioritization
interface-first design
embracing constraints

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の名言

Say no by default.
Embrace constraints.
If you can't build your version one with three people, hire different people.

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の登場人物

Jason FriedCo-author and co-founder of 37signals
David Heinemeier HanssonCo-author and co-founder of 37signals
Eric RiesFormalizer of the lean startup movement

著者について

『Getting Real: The Smarter, Faster, Easier Way to Build a Web Application』のベストセラー著者であるジェイソン・フリードとデイヴィッド・ハイネマイヤー・ハンソンは、著名な起業家であり、ビジネスプロセスの簡素化を提唱する人物です。ソフトウェア会社Basecamp（旧37signals）の共同創業者として、彼らは革新的なWeb開発フレームワークであるRuby on Railsを先駆けて開発し、穏やかで効率的な職場文化を推進してきました。彼らの著書は、Basecampのプロジェクト管理ツールを構築する過程で得た教訓を凝縮したものであり、迅速なプロトタイピングや、スコープ・クリープ（際限のない機能肥大）よりもコア機能を優先するといったテーマを通じて、肥大化したソフトウェア開発手法に対する対案を提示しています。

この二人は、従来のビジネス成長の定説に異を唱える『Rework（邦題：小さなチーム、大きな仕事）』や、持続不可能な職場慣行に反対するマニフェストである『It Doesn’t Have to Be Crazy at Work（邦題：リモートワークの達人）』などの後続作品を通じて、その影響力のあるアイデアをさらに広げました。

彼らの「レス・イズ・モア（少ないほど豊かである）」という哲学は、『ニューヨーク・タイムズ』、TEDトーク、主要なテック系ポッドキャストなどで取り上げられ、生産性と組織設計における主要な発言者としての地位を確立しました。『Getting Real』は、現在もスタートアップや開発者にとっての基礎的なテキストであり続けており、その原則は製品発表を効率化するために世界中の企業で採用されています。彼らの共著作品は30以上の言語に翻訳され、累計で数百万部を売り上げています。

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コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法の要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

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Rework

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Do More Faster

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It Doesn't Have to Be Crazy at Work

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Better and Faster

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Running Lean

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This comprehensive plan bridges the gap between technical coding skills and commercial product success. It is ideal for aspiring developers and entrepreneurs who want to build high-quality mobile apps from the ground up while ensuring business viability.

5 h 39 m•4 セクション

学習プラン

The Systems Thinking Advantage for Founders

In the volatile world of startups, founders often fall into the trap of reactive management. This learning plan is essential for entrepreneurs who want to move beyond chaos by mastering the structural dynamics of their business. It is ideal for early-stage leaders aiming to build scalable, stable organizations through first-principles design.

1 h 30 m•3 セクション

学習プラン

Build & grow rapid-growth tech startups

This learning plan is essential for aspiring founders, product leaders, and innovation executives who want to build the next generation of high-growth tech companies. It combines proven frameworks from successful unicorns with practical methodologies for launching, validating, and scaling products from zero to market dominance. Perfect for those who want to master the complete journey from initial idea to category-defining company.

5 h 17 m•4 セクション

コロンビア大学卒業生がサンフランシスコで開発

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@Moemenn

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@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

コロンビア大学卒業生がサンフランシスコで開発

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

今すぐ学習の旅を始めよう

第10章

コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法

概要『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の概要

1冊の本。さまざまな聴き方。

The Web App Revolution: Less Is More

The Getting Real Philosophy: Build Less, Solve Real Problems

聴きながら、すべての言葉を目で追えます

Embracing Constraints: The Power of Small

Start With No: The Art of Feature Selection

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』をもっと深く楽しむ

Interface First: Design Before You Program

From Idea to Implementation: The Getting Real Process

聴きながら、すべての言葉を目で追えます

The Right People: Building Your Team

Less Code, More Happiness: The Technical Approach

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』をもっと深く楽しむ

After Launch: Keeping the Momentum

Beyond Software: A Business Philosophy

聴きながら、すべての言葉を目で追えます

The Real Revolution: Changing How We Work

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』を最後まで読み終えました

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の主要テーマ

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の名言

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の登場人物

著者について

コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法の要約をダウンロード

他のユーザーのお気に入り

この本に関するよくある質問

What is Getting Real by Jason Fried about?

Who should read Getting Real?

Is Getting Real worth reading in 2025?

What are the key principles in Getting Real?

もっと見る

1,000,000+ curious minds.

1,000,000+ curious minds.

1冊の本。さまざまな聴き方。

The Web App Revolution: Less Is More

The Getting Real Philosophy: Build Less, Solve Real Problems

聴きながら、すべての言葉を目で追えます

Embracing Constraints: The Power of Small

Start With No: The Art of Feature Selection

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』をもっと深く楽しむ

Interface First: Design Before You Program

From Idea to Implementation: The Getting Real Process

聴きながら、すべての言葉を目で追えます

The Right People: Building Your Team

Less Code, More Happiness: The Technical Approach

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』をもっと深く楽しむ

After Launch: Keeping the Momentum

Beyond Software: A Business Philosophy

聴きながら、すべての言葉を目で追えます

The Real Revolution: Changing How We Work

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』を最後まで読み終えました

他のユーザーのお気に入り

もっと見る

『コンテキスト：Webアプリケーション開発を成功させるための、より賢く、より速く、より簡単な方法』の概要