Focus by Al Ries Summary
Overview of Focus
In "Focus," Daniel Goleman reveals why attention - not IQ - drives excellence. This psychological masterpiece transformed leadership strategies by proving mindfulness boosts performance. Surprising fact: its systems-thinking approach influenced how top companies balance short-term profits with long-term sustainability. Your competitive edge awaits.
Similar books to Focus
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Power of Singular Vision in a Distracted World
In today's business landscape, where expansion seems the default path to growth, Al Ries challenges us with a radical proposition: what if the secret to sustainable success lies not in doing more, but in doing less-with laser-like precision? This counterintuitive wisdom has transformed struggling companies into market leaders and shaped the strategies of giants like Apple, whose resurrection under Steve Jobs embodied the principle of ruthless focus. The most successful companies don't try to be everything to everyone. They stake their claim on a singular territory and defend it fiercely. Consider how Volvo owns "safety," BMW owns "driving performance," and FedEx owns "overnight delivery." These aren't just marketing positions-they're organizing principles that guide every decision these companies make. When you know exactly what you stand for, choosing what not to do becomes as important as choosing what to do. What makes focus so powerful yet so elusive? Our natural tendency toward expansion fights against it. We're drawn to new opportunities, new markets, new product lines. But with each expansion comes dilution-of resources, attention, and most critically, of meaning in the consumer's mind. The companies that resist this temptation and maintain unwavering focus are the ones that ultimately dominate their categories.
The Expansion Trap: When Growth Undermines Success
Brand Dilution: The Hidden Cost of Line Extensions
The Specialist Revolution in Retail
Globalization's Paradox: Broader Markets Demand Narrower Focus
Owning a Word: The Ultimate Competitive Advantage
The Courage to Choose: Focus Through Strategic Sacrifice
クイックサマリーモード - 『Focus』の要約を9分で読む・聴く
『Focus』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Focus』から厳選した10の洞察
『Focus』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Focus』のレッスンを24分のストーリーで
鮮やかなストーリーテリングを通じて『Focus』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Focus』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Focusの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。