
Struggling entrepreneurs: stop fixing the wrong problems. Mike Michalowicz's "Fix This Next" introduces the Business Hierarchy of Needs, saving companies like Mark Oliver's from failure. Shelved 81,000+ times, this Wall Street Journal columnist's approach makes prioritization simple in a chaotic business world.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Ever felt like you're drowning in your own business? You're not alone. When entrepreneur Dave Rinn found himself short-staffed and overwhelmed, he discovered something revolutionary: not everything deserves equal attention. Most business owners start each day in firefighter mode-frantically putting out one crisis after another. Even when you find time for important projects, you question whether they'll truly make a difference. Sound familiar? The biggest problem isn't lack of experience or resources-it's not knowing what your biggest problem actually is. We rush to address whatever seems urgent while disregarding the most impactful issues, creating a "Survival Trap" where we take panicked actions to survive today, then repeat the pattern tomorrow. Mike Michalowicz experienced this firsthand, battling constant cash shortages and crushing debt. Despite increasing sales, his debt actually grew. His breakthrough came from an unlikely source-a jammed printer. After repeatedly trying the same ineffective fix, he discovered the real problem was a tiny crumpled paper. This became his business epiphany: what if his company's problem wasn't where he thought? Perhaps his sales issue was actually a profit issue. This realization led to 45 consecutive quarters of profit distributions. Just like hikers lost in the wilderness following instincts down one wrong path after another, entrepreneurs need a compass to guide their business decisions.
『Fix This Next』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Fix This Next』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Fix This Next』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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