
In "Deviate," neuroscientist Beau Lotto reveals why your brain doesn't see reality - it creates it. Endorsed by Pixar creatives and Harvard scholars, this mind-bending journey explains "dressgate" and transforms uncertainty into innovation. What if your perception is your greatest untapped resource?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What if I told you that 90% of what you're seeing right now isn't coming from your eyes? That the world you perceive is less like a photograph and more like a hallucination your brain agrees to believe? This isn't philosophical musing-it's neuroscience. When that infamous dress broke the internet in 2015, dividing people into warring camps of blue/black versus white/gold, it wasn't just a quirky viral moment. It was a crack in the facade of objective reality. Friends and family saw completely different colors in the same image, which felt deeply unsettling because color seems so undeniably real. Yet this viral sensation revealed something profound: your brain doesn't show you reality. It constructs a useful fiction based on your past, and that fiction is what you call "seeing." Only about 10% of visual information comes from your eyes-the rest is your brain filling in gaps, making predictions, and creating meaning from meaningless light particles. This isn't a bug in human perception; it's the feature that made us the most adaptable species on Earth.
『Deviate』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Deviate』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Deviate』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"

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