Designing Experiences book cover

Designing Experiences by J Robert Rossman Summary

Designing Experiences
J Robert Rossman
Business
Creativity
Psychology
概要
主なポイント
著者
よくある質問

Overview of Designing Experiences

"Designing Experiences" revolutionizes how organizations create memorable moments. This Silver Axiom Award-winning guide, endorsed by experience economy pioneer B. Joseph Pine II, transforms mundane interactions into extraordinary encounters. What if the secret to customer loyalty isn't what you sell, but how it feels?

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重要なポイント

1

The Art of Crafting Memorable Experiences

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Have you ever walked out of a theme park, restaurant, or retail store feeling completely delighted, yet couldn't quite explain why? That perfect blend of anticipation, engagement, and satisfaction doesn't happen by accident. Behind every exceptional experience lies deliberate design-a carefully orchestrated symphony of elements working together to create something memorable. In "Designing Experiences," Rossman and Duerden reveal the hidden architecture behind our most meaningful moments, showing how companies like Disney, Apple, and Southwest Airlines have mastered the art of experience design to create devoted customer bases. While 80% of companies believe they deliver "superior experiences," only 8% of their customers agree-highlighting the critical gap this framework addresses.

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Understanding Experiences and Their Psychological Foundations

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The Experience Spectrum: From Ordinary to Transformational

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Building Blocks of Experience Design

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Design Thinking for Experience Innovation

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Creating Cohesive Experience Journeys

7

The Future of Experience Design

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@Matt, YC alum
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@Erin, Investment Banking Associate , NYC
platform
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@Jaded_Falcon
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