
Born from Stanford's six-year research, "Built to Last" reveals what makes visionary companies endure. Its concept of "Big Hairy Audacious Goals" transformed how leaders think. Even critics like Kahneman can't deny its impact - from boardrooms to churches, it's the blueprint for lasting greatness.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What separates truly exceptional companies from merely successful ones? It's not charismatic leadership or brilliant product ideas, but something far more fundamental. "Built to Last" reveals that visionary companies like 3M, Disney, and IBM achieved enduring greatness through organizational architecture rather than individual brilliance. These companies outperformed their competitors by 15 times over 50+ years not because they had better initial ideas or more charismatic founders, but because they built self-sustaining institutions that could thrive across generations. Hewlett-Packard began with no specific product in mind - just a vague notion of making "electronic things." Walmart evolved gradually from a single franchise store. Sony's founders simply wanted to create "an ideal factory" where engineers could enjoy their work. The true visionaries weren't product geniuses but organizational architects who created systems that would continue producing excellence long after they were gone. They built clocks rather than merely telling time.
『Built to Last』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Built to Last』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Built to Last』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Built to Lastの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。