Brief: Make a Bigger Impact by Saying Less book cover

Brief: Make a Bigger Impact by Saying Less by Joseph McCormack Summary

Brief: Make a Bigger Impact by Saying Less
Joseph McCormack
3.72 (1584 Reviews)
Communication skill
Business
Productivity
概要
主なポイント
著者
よくある質問

Overview of Brief: Make a Bigger Impact by Saying Less

In a world where professionals' attention spans have shrunk to just eight seconds, "Brief" delivers the B.R.I.E.F. method that's transforming business communication. Featured on top podcasts, McCormack's counterintuitive approach proves that saying less actually makes your message impossible to ignore.

Similar books to Brief: Make a Bigger Impact by Saying Less

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クイックサマリー8分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード10件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ22分

楽しく魅力的な方法で本を楽しむ

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重要なポイント

1

Why Your Words Are Drowning in Digital Noise

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Every morning, you wake to 304 unread emails. Your phone buzzes 150 times before lunch. You scroll through 100,500 words daily-more text than *War and Peace*-yet retain almost nothing. Your attention span? Eight seconds. Less than a goldfish. This isn't a personal failing; it's the new reality of human cognition in the digital age. Here's the uncomfortable truth: when you finally get someone's attention, you have five minutes, not fifty. Military special ops teams discovered this the hard way, transforming their briefings from exhaustive data dumps to laser-focused updates. The result? Mission success rates climbed. Business email traffic now exceeds 100 billion messages daily, and yours is competing with all of them. Companies like Harley-Davidson and MasterCard have made brevity training mandatory because they understand what most professionals haven't grasped: in an attention economy, wordiness is career suicide. You're not just competing for attention-you're fighting for survival. If you can't capture someone's focus quickly, you've already lost them.

2

The Four Forces Destroying Your Message and Seven Sins Sabotaging Your Clarity

3

Building Your Message Architecture with BRIEF Maps

4

Crafting Narratives That Stick

5

Mastering the Conversational Dance and Visual Revolution

6

Practical Techniques and Real-World Transformation

7

Your Brevity Practice Starts Now

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@Raaaaaachelw
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@Matt, YC alum
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likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
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254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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@OojasSalunke
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@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
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likes
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
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star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
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@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
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@Leo, Law Student, UPenn
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@Cashflowbubu
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