
In "A New Way to Think," Roger Martin challenges outdated management models that no longer work. Named a Forbes must-read, this HBR collection reveals why imagination trumps data analytics - a revelation that's reshaping how industry leaders approach strategy, culture, and innovation.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Think about the last time you tried solving a problem by working harder at the same solution, only to get the same disappointing result. You're not alone. For forty years, one pattern has repeated itself in boardrooms worldwide: when strategies fail, executives don't question their approach-they just push harder. It's like trying to open a door by pulling when it clearly says "push," except the door is a multi-million-dollar business decision. This stubborn loyalty to broken frameworks isn't just inefficient-it's expensive. What if the problem isn't execution but the mental models themselves? We love the narrative of corporate titans clashing-Apple versus Samsung, Coke versus Pepsi-like nations at war. But customers don't experience competition this way. When you're standing in a store aisle, you're not choosing between corporations. You're choosing between this laptop and that one, this soda and that one. The competition isn't happening in boardrooms; it's happening at the shelf, the checkout counter, the moment of decision. This shift in perspective changes everything. If competition occurs at the front line, then the people closest to customers-not the executives furthest away-have the most valuable insights. Yet traditional hierarchies assume wisdom flows downward from the top. The irony? Those making the biggest decisions often have the least direct contact with the actual battlefield. A poor product won't be rescued by being part of a prestigious company. Mac users might love Microsoft Office, but that doesn't make them switch to Windows. The real question becomes: does your organizational structure add value or just add layers?
『A New Way To Think』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『A New Way To Think』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『A New Way To Think』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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