Discover how behavioral operations reveals the hidden psychology behind workplace decision-making. Learn why our brains consistently trick us and how to design systems that work with human nature, not against it.

It’s like we were designing systems for robots when we were actually dealing with humans. We're not randomly irrational—we're predictably irrational, and the key is designing operations that work with human nature instead of against it.
Human behaviour psychology based on behavior ops book


Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco
