
"Zero to One" reveals why creating something new trumps copying what works. Elon Musk and Mark Zuckerberg swear by Thiel's contrarian wisdom that monopolies - not competition - drive progress. What counterintuitive truth about innovation could transform your venture from ordinary to legendary?
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What important truth do very few people agree with you on? This provocative question opens Peter Thiel's exploration of innovation and serves as a litmus test for original thinking. Progress takes two distinct forms: horizontal (copying what works-going from 1 to n) and vertical (creating something new-going from 0 to 1). While globalization represents horizontal progress, spreading existing technologies worldwide, true innovation requires vertical thinking that creates entirely new categories. Consider how China has mastered horizontal progress by adopting technologies developed elsewhere, moving from bicycles to cars. But this model has limitations. The future depends on vertical progress-on breakthrough innovations that define tomorrow. Startup thinking isn't about following formulas but questioning assumptions. When PayPal was founded, conventional wisdom held that email payments couldn't work due to security concerns. By challenging this assumption, they created an entirely new business category. What groundbreaking assumption might you challenge today?
Scomponi le idee chiave di Zero to One in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Zero to One in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Zero to One attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

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Creato da alumni della Columbia University a San Francisco

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