Scrivere per chi ha poco tempo: Comunicare in modo più efficace sulla carta stampata e online book cover

Scrivere per chi ha poco tempo

Comunicare in modo più efficace sulla carta stampata e online

Jessica Lasky-Fink
3.88(981 Reviews)

Panoramica di Scrivere per chi ha poco tempo

In "Scrivere per lettori impegnati" (Writing for Busy Readers), il professore di Harvard Todd Rogers e Jessica Lasky-Fink svelano la scienza comportamentale di una comunicazione efficace. Approvata da importanti imprenditori, questa guida trasforma messaggi prolissi in messaggi incisivi. E se padroneggiare la brevità potesse raddoppiare la tua influenza?

Temi chiave in Scrivere per chi ha poco tempo

  • behavioral science communication
  • attention management
  • information processing shortcuts
  • reader psychology
  • concise writing strategies

Citazioni da Scrivere per chi ha poco tempo

  • Poor communication isn't just frustrating-it's expensive, inequitable, and sometimes even dangerous.

  • Everyone feels the time crunch-60% of adults report feeling too busy to enjoy life.

  • Readers continuously evaluate whether spending another second reading will provide more value than doing something else.

  • To do two things at once is to do neither.

Personaggi di Scrivere per chi ha poco tempo

  • Jessica Lasky-FinkAuthor and behavioral science researcher
  • Todd RogersAuthor and behavioral science researcher
  • Publilius SyrusFirst-century BCE writer quoted on multitasking

Sull'autore

Sull'autore di Scrivere per chi ha poco tempo

Jessica Lasky-Fink, co-autrice di Writing for Busy Readers, è una scienziata comportamentale ed esperta di politiche pubbliche, rinomata per la sua capacità di tradurre la ricerca in strategie di comunicazione attuabili.

Con un dottorato in Politiche Pubbliche conseguito presso la UC Berkeley e un Master in Economia Internazionale presso la Johns Hopkins SAIS, ricopre il ruolo di Direttrice della Ricerca presso il People Lab della Harvard Kennedy School, dove il suo lavoro si concentra sul miglioramento dell'erogazione dei servizi governativi attraverso approfondimenti comportamentali.

Il suo libro, basato su principi basati sull'evidenza come "Less is More" (Meno è Meglio) e "Design for Easy Navigation" (Progettare per una Navigazione Semplice), sintetizza decenni di ricerca in sei regole universali per una scrittura efficace, rendendolo una risorsa di riferimento per i professionisti che devono gestire il sovraccarico di informazioni.

Ex volontaria dei Peace Corps in Namibia e consulente per le politiche federali, Lasky-Fink combina il rigore accademico con l'applicazione nel mondo reale, ottenendo riconoscimenti in testate come il New York Times e il Nudge Podcast. Writing for Busy Readers è stato ampiamente adottato dai leader del settore pubblico e dai comunicatori aziendali che cercano di creare messaggi d'impatto e incentrati sul lettore.

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FAQ su questo libro

Creato da alumni della Columbia University a San Francisco

LOVED BY

1,000,000+ curious minds.

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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