
Why do smart people ignore obvious dangers? "Willful Blindness" exposes our psychological blind spots from BP disasters to Weinstein scandals. Daniel Pink calls it "packed with cautionary tales," while Zimbardo hails it "a tour de force" that reveals how conformity threatens our future.
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A five-year-old boy watches children die in a hospital ward. Instead of accepting death, the surviving children insist their friends have simply "gone home." This wasn't denial born of ignorance-it was something more deliberate, more human. Years later, that boy, Philip Zimbardo, would become a renowned psychologist studying this very phenomenon: our tendency to look away from truths we find unbearable. We all do this. We ignore the stack of unopened bills, the troubling lump we should get checked, the colleague's concerning behavior. But here's what makes this pattern truly dangerous: history's greatest catastrophes weren't hidden conspiracies orchestrated in shadows. The Catholic Church abuse scandal, Enron's collapse, the 2008 financial crisis-all unfolded in plain sight before people who simply chose not to look. This isn't about stupidity or malice. It's about a predictable human pattern with devastating consequences, one we must understand if we hope to change it.
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