
Harvard professor Tom Eisenmann's "Why Startups Fail" reveals six predictable patterns behind entrepreneurial collapse. Endorsed by top VCs and based on hundreds of founder interviews, this "gem" challenges conventional wisdom, offering crucial insights whether you're launching a venture or investing in one.
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Every 12 hours, a venture-backed startup dies. Behind each failure lies not just a failed product but shattered dreams, depleted bank accounts, and valuable lessons. Why do promising startups with talented teams and seemingly brilliant ideas collapse? The answer isn't as simple as "bad idea" or "poor execution." Harvard Business School professor Tom Eisenmann spent years investigating the ruins of once-promising ventures, identifying distinct patterns of failure that occur throughout a startup's lifecycle. These patterns aren't random - they're predictable traps that even the smartest entrepreneurs fall into. Think of them as entrepreneurial quicksand - by the time you realize you're sinking, it might already be too late. But understanding these patterns doesn't just explain failure; it provides a roadmap for avoiding it. As Reid Hoffman noted, "understanding failure patterns is the secret weapon of successful entrepreneurs."
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