
In "Who Can You Trust?", Rachel Botsman reveals how technology transformed trust from institutions to strangers and algorithms. This groundbreaking exploration of distributed trust examines everything from ancient Maghribi traders to China's Social Credit System - leaving readers questioning who truly deserves their confidence.
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Picture yourself climbing into a stranger's car at midnight, handing your house keys to someone you've never met, or letting an algorithm decide whether you qualify for a loan. A generation ago, these actions would have seemed reckless, even absurd. Today, they're Tuesday. Something fundamental has shifted in how we decide who and what deserves our confidence-and most of us haven't noticed we're standing in the middle of a revolution. September 14, 2008 marks an inflection point. While Lehman Brothers collapsed and the financial system teetered, something quieter but equally seismic was happening: the scaffolding of institutional trust began to crumble. Banks, governments, media outlets, churches-the pillars we'd relied on for centuries-suddenly looked hollow. Trust didn't vanish; it migrated. It stopped flowing upward to authorities and started flowing sideways, person to person, through digital networks we barely understand. We're now living through the third great trust revolution in human history, moving from local trust in small communities, through institutional trust built on contracts and brands, into what we might call distributed trust-a web of connections between strangers enabled by technology. Consider Alibaba's transformation of Chinese commerce. In a culture where trust traditionally extends only to family and close friends, Jack Ma created a platform where millions now transact billions with complete strangers. The secret? Mechanisms like Alipay, which holds payment until buyers confirm satisfaction, and TrustPass certification verifying seller identities. These aren't just features-they're trust architecture, building bridges across the gap between what feels safe and what's possible. When we take these "trust leaps," embracing new behaviors that once seemed risky, we don't just adopt technology. We reshape society itself. The challenge isn't whether distributed trust will transform our world-it's whether we'll remain conscious architects of these systems or passive recipients of algorithmic judgment.
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